ALURAM Purple Hydrate & Repair Hair Treatment, 11 fl oz — Intense Moisture & Brass-Reducing

ALURAM Purple Hydrate & Repair is an intensive moisture and toning treatment that reduces brassiness, restores strength, and smooths frizz for blonde, silver, and color-treated hair.

This salon-grade treatment combines targeted purple pigments with nourishing oils and botanical extracts to neutralize unwanted yellow tones while replenishing lost moisture. Designed for highlighted, lightened, or naturally gray hair, the formula balances hydration and lightweight repair without adding residue. It’s vegan, cruelty-free, and free from sulfates, parabens, and gluten, so you can treat brassiness and damage as part of a cleaner haircare routine.

How does this treatment neutralize brass and yellow tones?

The product uses violet pigments that counteract warm, brassy undertones on the color wheel, settling into the hair to visibly cool yellows and enhance silver or ash tones. Regular use preserves salon color between appointments and brightens multi-dimensional blonde shades.

• Purple toning pigments target yellow and orange hues.
• Suitable for treated, highlighted, bleached, or naturally gray hair.
• Helps maintain cooler tones between color services.

What ingredients deliver moisture and repair?

The formula blends squalane for lightweight hydration and marigold extract for soothing and revitalization, plus marula oil to tame frizz and add shine. Fatty acids and botanical oils replenish dry, brittle strands while keeping hair flexible and touchable.

• Squalane: hydrates without weighing hair down.
• Marigold extract: conditions and supports resilience.
• Marula oil: smooths frizz and boosts natural sheen.

Will this weigh my fine or thin hair down?

No — the treatment is formulated to deliver rich moisture with a lightweight feel so it revitalizes without heavy buildup. The balance of oils and emollients targets porous or damaged sections while leaving roots and fine strands manageable and bouncy.

• Lightweight squalane hydrates without greasiness.
• Non-residue finish preserves natural movement.
• Works on a variety of textures from fine to coarse.

How often should I use it and what results can I expect?

Use as a weekly intensive mask or more frequently when hair is especially dry, sun-exposed, or chemically treated. Expect improved tone control, reduced frizz, and smoother, shinier hair after a few applications; continued use supports color longevity and strengthens fragile ends.

• Weekly deep-treatment for maintenance and repair.
• Can be used more often for heavily damaged or porous hair.
• Visible tone adjustment and increased smoothness after several uses.

Who is this for: ALURAM Purple Hydrate & Repair is made for people with blonde, highlighted, bleached, silver, or gray hair who want to neutralize brassiness while replenishing moisture and strengthening strands. It's ideal for anyone seeking a clean, cruelty-free formula that combats frizz and heat-related damage without heavy buildup. Professional colorists and at-home users alike will find it useful for extending color vibrancy and restoring manageability to color-treated hair.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Cetyl Alcohol Behentrimonium Chloride Cyclopentasiloxane Cetearyl Alcohol Propanediol Amodimethicone Sclerocarya Birrea (Marula) Seed Oil* Calendula Officinalis (Marigold) Flower Extract Squalane Phospholipids Biotin Ricinus Communis (Castor) Seed Oil* Persea Gratissima (Avocado) Oil* Butyrospermum Parkii (Shea) Butter Cocos Nucifera (Coconut) Oil Carthamus Tinctorius (Safflower) Seed Oil Glycerin Quaternium-80 Fragrance (Parfum) Phenoxyethanol Dimethiconol Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Citric Acid Ethylhexylglycerin Leuconostoc/Radish Root Ferment Filtrate Maltodextrin Benzyl Benzoate Coumarin Hexyl Cinnamal Hydroxycitronellal Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients