Acure Ultra Hydrating Shampoo — Moisturizing Shampoo 8 fl oz for Dry, Color-Treated Hair with Argan & Pumpkin Seed Oils

Acure Ultra Hydrating Shampoo is a plant-powered, intensive moisturizing shampoo designed to add softness and manageability to fine, dry, damaged, or color-treated hair.

This sulfate- and paraben-free shampoo combines argan oil and pumpkin seed oil with gentle surfactants to replenish moisture and reduce dryness without stripping color. Formulated for everyday use, it aims to smooth strands, support a healthier-feeling scalp, and improve detangling. The scent is light and fresh, and the product is vegan and cruelty-free, suitable for people seeking cleaner beauty options that target hydration.

How does Acure Ultra Hydrating Shampoo restore moisture to dry hair?

The formula uses argan oil to coat and smooth the hair shaft while pumpkin seed oil delivers fatty acids that help condition and strengthen. Mild cleansing agents remove dirt and buildup without removing natural oils, allowing strands to retain hydration. Over repeated use, hair feels softer and easier to manage.

• Argan oil smooths and adds surface shine
• Pumpkin seed oil supplies nourishing lipids
• Gentle surfactants cleanse without aggressive stripping
• Vegan formula avoids silicones and harsh sulfates

Will this shampoo work on color-treated or chemically processed hair?

Yes — the gentle, sulfate-free cleansing system helps preserve color while addressing dryness common after chemical services. Its moisturizing ingredients help reduce the brittle feeling that can follow coloring or heat styling. For best results, pair with the matching Acure Ultra Hydrating Conditioner to lock in moisture.

• Sulfate-free to minimize color fading
• Hydrating oils help with breakage resistance
• Safe for daily use on most color-treated hair
• Recommends following with Acure conditioner

How should I use this shampoo for the best results?

Apply to wet hair and massage gently into the scalp and lengths, working into a light lather. Rinse thoroughly and repeat if needed for very oily hair or heavy buildup. Follow with a hydrating conditioner and occasional deep treatment for extra repair.

• Wet hair thoroughly before applying
• Massage from scalp to ends to distribute moisture
• Rinse well and use conditioner afterward
• Use weekly deep-conditioning if hair is very damaged

What makes this a cleaner beauty choice?

Acure frames this shampoo as a cleaner, cruelty-free option by excluding parabens and sulfates and using vegan ingredients. The product avoids some common harsh additives while still delivering performance to hydrate and soften hair. Packaging is typical 8 fl oz size for everyday use and travel convenience.

• Free from sulfates and parabens
• Vegan and cruelty-free formulation
• Contains plant-derived oils and gentle botanicals
• 8 fl oz bottle sized for regular routines

Who is this for: This shampoo is suited for people with fine to medium hair that feels dry, damaged, frizzy, or color-treated and who prefer vegan, cruelty-free, and gentler cleansing products. It fits anyone seeking more moisture and easier detangling without using heavy silicones or harsh sulfates. If you want a routine focused on restoring softness and manageability, this product pairs well with the companion conditioner and periodic masks for added repair.

Ingredients

WATER (EAU), ALOE BARBADENSIS LEAF JUICE*, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, BETAINE, GLYCERIN, COCOGLUCOSIDES HYDROXYPROPYLTRIMONIUM CHLORIDE, ARGANIA SPINOSA KERNEL OIL*, CUCURBITA PEPO (PUMPKIN) SEED OIL, RUBUS FRUTICOSUS (BLACKBERRY) FRUIT EXTRACT*, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT*, EUTERPE OLERACEA FRUIT EXTRACT*, ROSA CANINA FRUIT EXTRACT*, CALENDULA OFFICINALIS FLOWER EXTRACT*, ASPALATHUS LINEARIS LEAF EXTRACT*, PUNICA GRANATUM EXTRACT*, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT, CINNAMOMUM CASSIA BARK OIL, LEVULINIC ACID, SODIUM LEVULINATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZALDEHYDE, SODIUM COCOYL GLUTAMATE, SODIUM METHYL COCOYL TAURATE, CITRIC ACID, SODIUM HYDROXIDE. *CERTIFIED ORGANIC/CERTIFIÉ BIOLOGIQUE