Acure Simply Smoothing Shampoo — Hydrating Anti-Frizz Shampoo, 8 fl oz, Coconut Water & Marula Oil for Soft, Shiny Hair

Acure Simply Smoothing Shampoo is a lightweight, hydrating shampoo that softens dry, frizzy or damaged hair while helping control frizz and boost shine.

This gentle, vegan formula pairs marula oil with coconut water to add moisture without weighing strands down. Free from sulfates and parabens, it’s designed for everyday use on color-treated or natural hair and aims to leave hair feeling smoother and looking healthier. The shampoo focuses on restoring softness, improving manageability and supporting a hydrated scalp while remaining cruelty-free.

How does Acure Simply Smoothing Shampoo reduce frizz and add shine?

The formula combines lightweight marula oil with coconut water to smooth cuticle edges and replenish lost moisture. Marula oil tames flyaways while coconut water hydrates from root to tip without creating buildup.

• Marula oil: helps condition and reduce surface friction for less frizz
• Coconut water: hydrates strands without heaviness
• Clean surfactants: cleanse without stripping natural oils

Is this shampoo safe for color-treated or delicate hair?

Yes — the recipe avoids sulfates and parabens, making it gentler on dyed and chemically treated hair. Because it’s formulated to be non-stripping, it helps preserve color vibrancy while restoring softness.

• Sulfate-free cleansing to limit fading
• Paraben-free formula for gentler daily care
• Suitable for straight, wavy, curly, and color-treated hair

How should I use it to get the best results?

Massage the shampoo into wet hair and scalp to work up a gentle lather, then rinse thoroughly. For maximum smoothing and hydration, follow with Acure Simply Smoothing Conditioner and style as usual.

• Apply to wet hair and scalp, lather, then rinse
• Pair with the matching conditioner to lock in softness
• Can be used daily or as needed for extra moisture

What makes this a cleaner, cruelty-free option?

Acure prioritizes plant-powered ingredients and transparent formulations. This shampoo is vegan, cruelty-free and formulated without common harsh additives, offering a cleaner approach to routine hair care.

• Vegan and cruelty-free credentials
• No sulfates, no parabens, gentle for frequent use
• Designed to be accessible for many hair types and textures

Who is this for: Acure Simply Smoothing Shampoo is for anyone with dry, frizzy, fragile or color-treated hair who wants lightweight hydration and improved manageability without harsh chemicals. It’s a good choice if you prefer plant-forward beauty, need daily-friendly cleansing, or want a vegan shampoo that focuses on softening and shine without added weight.

Ingredients

Aqua (Water/Eau), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice*, Cocos Nucifera (Coconut) Oil, Sclerocarya Bierra (Marula) Seed Oil, Aleurites Moluccanna (Kukui) Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Water, Persea Gratissima (Avocado) Oil, Euterpe Oleracea (Acai) Fruit Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Punica Granatum (Pomegranate) Extract*, Rosa Canina (Rosehip) Fruit Extract*, Calendula Officinalis (Calendula) Flower Extract*, Aspalathus Linearis (Rooibos) Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vanillin, Citrus Aurantium Dulcis (Orange) Peel Oil, Juniperus Mexicana Oil, Dipteryx Odorata (Tonka Bean) Seed Oil, Coffea Arabica (Coffee) Seed Oil, Eugenia Caryophyllus (Clove) Flower Oil, Citric Acid, Sodium Levulinate, Levulinic Acid, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate.