Wella Professionals ULTIMATE REPAIR Shampoo for Damaged Hair 33.8 fl oz — AHA rebuilding & metal-purifying

This salon-grade shampoo combines targeted rebuilding ingredients with a gentle lather to remove impurities while restoring strength and softness. Its formula targets internal weakness and the outer cuticle barrier, clarifies hair from metal residues, and leaves hair manageable with a subtle fragrance. The large 33.8 fl oz size is ideal for home use after technical services or as part of a repair-focused haircare routine.

How does this shampoo repair internally weakened hair?

The formula includes AHA components that help rebuild the hair's inner structure by supporting bonds and improving tensile strength. Used regularly, it prepares strands for subsequent treatments and reduces the appearance of breakage without weighing hair down.

• AHA-enriched formula to support internal fiber rebuilding
• Light, non-greasy texture that allows deep treatment after rinsing
• Suitable as the first step before concentrated repair masks or serums

Will it protect and replenish the outer hair barrier?

Yes — omega-9 fatty components help replenish the lipid layer of the hair cuticle, improving smoothness and shine. This barrier replenishment helps reduce friction and frizz, making styling easier and improving tactile softness.

• Omega-9 restores surface lipids for a smoother finish
• Creates a protective shield that improves manageability
• Enhances natural shine without coating hair heavily

Can it remove buildup from metals and styling residues?

The shampoo uses Metal Purifier technology to clarify hair by targeting metallic impurities and environmental residues that accumulate after services or from water. This detoxifying action helps hair accept repair ingredients more effectively and prevents dullness caused by deposits.

• Metal Purifier complex clears metal traces and product buildup
• Improves porosity so follow-up treatments penetrate evenly
• Gentle foaming action cleans without stripping essential moisture

What is the texture, scent, and daily-use suitability?

The shampoo is a rich cream with a lightweight foaming action that produces a luxurious lather and a subtle, pleasant fragrance. It's dermatologically tested and vegan; formulated for frequent use, it gently cleans while setting the stage for repair-focused conditioners and masks.

• Rich cream formula that foams lightly for easy application
• Dermatologically tested and vegan-friendly formulation
• Large 33.8 fl oz size suited for regular routines and salon use

Who is this for: This shampoo is aimed at people with hair weakened by heat styling, bleaching, chemical services, or environmental stressors who want a clarifying yet replenishing cleanser. It suits those seeking a professional-strength, repair-first shampoo to use before intensive conditioners and treatments, and anyone wanting a salon-quality product in a large, economical size.

Ingredients

Aqua/Water/Eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Cocamide MEA, Parfum/Fragrance, Panthenol, Sodium Benzoate, Malic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Salicylic Acid, Tocopheryl Acetate, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate, Glycerin, Methylparaben, Histidine, Linalool, Citronellol, Hydrochloric Acid, Oleic Acid, Squalane, Glyceryl Oleate, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Sodium Citrate, Methylisothiazolinone, Sodium Xylenesulfonate, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate.