Wella Professionals Ultimate Color Shampoo — 250 ml Sulfate-Free, Metal-Purifying & Scalp-Soothing Formula

This concentrated 250 ml formula combines a metal-purifying complex with glycine and provitamin B5 to gently cleanse the scalp and hair without stripping color. Dermatologically tested and pH-balanced, the shampoo is free of animal-derived ingredients and formulated to work as part of the Ultimate Color regimen to support longer-lasting color and a refreshed scalp feeling.

How does this shampoo protect color between salon visits?

The formula targets factors that accelerate color fade by gently removing metal deposits and minimizing the need for aggressive detergents that strip pigment. Regular use as part of the full Ultimate Color regimen helps preserve the intensity of salon-applied color.

• Metal purifier system reduces color-distorting metal buildup.
• Sulfate-free base avoids harsh surfactants that can fade dye.
• Glycine supports surface protection to help pigments remain vibrant.
• Designed to integrate with the Ultimate Color salon-to-home routine.

Will this soothe and balance my scalp without over-drying?

The shampoo is formulated for a gentle, soothing cleanse that leaves the scalp feeling refreshed rather than tight. pH-balanced and dermatologically tested, it also contains moisturizing provitamin B5 to support hydration from roots to ends.

• P+B5 (provitamin B5) helps lock in moisture along the hair shaft.
• Scalp-soothing ingredients reduce sensations of discomfort after the first wash for many users.
• Non-irritating surfactant selection helps maintain natural scalp balance.
• Free from animal-derived ingredients for a more ethical formulation.

How does the product remove metal impurities and why does that matter?

Metals such as copper and iron can accumulate from water and environmental exposure and may alter how color appears on the hair. This shampoo's metal-purifying agents help chelate or cleanse those deposits, promoting a cleaner base so color reflects more accurately.

• Targeted metal purification reduces color-dulling deposits.
• Cleaner hair surface improves shine and color payoff.
• Supports salon color between professional treatments for up to several weeks when used with the full system.

How quickly will I notice differences in my hair and color?

Many users report a refreshed scalp and softer hair immediately after the first wash; measurable improvements in color vibrancy are most apparent with consistent use alongside complementary Ultimate Color products. The formulation is designed to deliver visible revitalization from first use and sustained benefits over time.

• Immediate: cleaner, soothed scalp and softer-feeling hair after one wash.
• Short term: improved color radiance with regular at-home use.
• Long term: cumulative protection and vibrancy when paired with the full regimen.

Who is this for: Wella Professionals Ultimate Color Shampoo is suitable for anyone with color-treated hair seeking a gentler, sulfate-free cleanser that helps reduce metal buildup, soothe the scalp and maintain salon color longer. It’s aimed at people who want a professional-grade home care product that pairs with salon services and supports vibrancy, hydration and scalp comfort without animal-derived ingredients.

Ingredients

AQUA/WATER/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.