VIRTUE Flourish Mask for Thinning Hair, 5 oz — lightweight strengthening treatment for color-safe, volume-friendly hair

VIRTUE Flourish Mask for Thinning Hair is a lightweight, whipped conditioning mask designed to strengthen strands and support a healthier-looking scalp and hair appearance.

Formulated to be gentle on color- and chemically-treated hair, this 5 oz mask blends VIRTUE's proprietary Alpha Keratin 60ku Clinical with botanical actives like red clover, beet extract, green coffee and caffeine. The silicone- and sulfate-free formula delivers a spa-like scent profile with herbs, citrus, flowers and grounding woods while avoiding parabens, gluten, phthalates and synthetic dyes. Its whipped creamy texture spreads easily for targeted conditioning without weighing hair down.

How does this mask help hair feel stronger without heaviness?

The mask combines Alpha Keratin 60ku Clinical, a protein derivative, with light, plant-based extracts to provide conditioning and manageability without coating strands in heavy silicones. The result is improved comb-through and a smoother surface sensation while preserving movement and volume for fine or thinning hair types.

• Whipped creamy texture for even, non-greasy application
• Silicone-free formulation avoids weighty film on hair
• Alpha Keratin 60ku Clinical supports structural resilience of strands
• Botanical extracts add conditioning and antioxidant-rich support

Is the Flourish Mask safe for color-treated and processed hair?

Yes — the formula was created to be compatible with color and chemical services. It omits sulfates and harsh surfactants that can strip dye, and excludes parabens and synthetic colors that may interfere with salon-treated hair vibrancy.

• Safe for color-treated and chemically processed hair
• Sulfate-free and silicone-free to protect color longevity
• Paraben-free and free of synthetic dyes
• Vegan and gluten-free for sensitive scalps and preferences

What are the key ingredients and what do they contribute?

VIRTUE pairs its Alpha Keratin 60ku Clinical with natural botanicals selected for scalp and strand support. Red clover, beet extract, green coffee and caffeine are present alongside essential oils to create a balanced sensory and scalp-care experience without aggressive actives.

• Alpha Keratin 60ku Clinical: a bioactive keratin derivative for strand integrity
• Red clover and beet extract: botanical actives that support a healthy-looking scalp environment
• Green coffee and caffeine: light-stimulating botanicals used in topical hair care
• Basil and patchouli essential oils: aromatic, balancing components for scalp care

How should I use the Flourish Mask in my routine?

Use as a weekly or biweekly treatment after shampooing to add conditioning without heaviness. Apply from mid-lengths to ends, leave for the recommended time on the product label, then rinse thoroughly; shorter contact times can be used on finer hair types for lighter conditioning.

• Apply to clean, towel-dried hair from mid-lengths to ends
• Leave on for the time suggested on the label, adjusting shorter for fine hair
• Rinse thoroughly to maintain volume and avoid residue build-up
• Use weekly or as needed to maintain softness and manageability

Who is this for: VIRTUE Flourish Mask for Thinning Hair is suited to anyone seeking lightweight conditioning and improved manageability, especially those with fine, thinning or chemically-treated hair who want a clean-formula, spa-scented mask. It’s appropriate for users avoiding silicones, sulfates, parabens, gluten and synthetic dyes, and for people who prefer vegan formulations with botanical extracts and a refined scent profile.