VERB Curl Shampoo — 32 fl oz gentle, sulfate-free cleanser for waves, curls & coils with jojoba & castor oil

Designed as the first step in a curl-focused routine, this 32 fl oz shampoo combines a plant-forward SunflowerCurl™ Complex with cold-pressed golden jojoba and castor oils to clean without stripping natural moisture. The sulfate-, paraben-, silicone- and gluten-free formula is PETA-certified cruelty-free and created to leave textured hair more manageable and defined.

How does VERB Curl Shampoo improve curl definition?

The formulation targets the hair fiber with lightweight conditioning agents and nourishing oils so curls clump and shape more predictably during styling. Regular use supports curl memory and reduces the need for heavy products that weigh hair down.

• SunflowerCurl™ Complex to support curl structure
• Cold-pressed jojoba oil for balanced moisture
• Castor oil to help smooth the cuticle for better hold

Will this shampoo help reduce frizz on my hair?

In third-party testing when used alongside the full VERB Curl Collection, this system delivered substantial frizz reduction; the shampoo itself primes hair by smoothing and retaining moisture. It’s formulated to fight flyaways without silicones, so hair keeps a natural feel.

• Frizz-control performance as part of the curl system
• Moisture-balancing oils that minimize static and roughness
• Sulfate-free cleansing that avoids over-drying

Is this shampoo suitable for all curl types and frequent use?

Yes — VERB Curl Shampoo is formulated to be gentle enough for waves, curls, and coils and to be used regularly as part of a hair-care routine. Its mild surfactants cleanse without stripping, so natural oils remain to support curl elasticity.

• Safe for fine wavy to tight coily textures
• Large 32 fl oz size for multiple uses or family routines
• Free from parabens, sulfates, silicones, and gluten

How should I use this shampoo for best results?

Apply to wet hair, massage gently from roots to ends to distribute the formula, then rinse thoroughly. For enhanced results, pair it with other products in the VERB Curl Collection to lock in curl retention and manageability.

• Use on wet hair, massage into scalp and lengths
• Rinse, then follow with a compatible curl conditioner or mask
• Style while damp for optimal clumping and definition

Who is this for: VERB Curl Shampoo is aimed at anyone with textured hair who wants a gentle, ingredient-conscious cleanser that supports curl shape and reduces frizz. It’s a practical choice for everyday use, salon professionals seeking a sulfate-free option, or anyone building a low-residue curl routine with vegan, cruelty-free products.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Sorbitol, Lauryl Betaine, Glycol Distearate, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Hippophae Rhamnoides Fruit Oil, Helianthus Annuus (Sunflower) Oil, Helianthus Annuus Flower Extract, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Maltodextrin/VP Copolymer, Mannitol, PVP, Panthenol, PEG-150 Distearate, PEG-12 Dimethicone, PEG-12 Allyl Ether, Sorbeth-230 Tetraoleate, Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Amodimethicone, Xanthan Gum, Glycerin, Ethylhexylglycerin, Parfum/Fragrance, Decyl Glucoside, Citric Acid, Isopropyl Alcohol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Trideceth-12, Undeceth-11, Undeceth-5, Sodium Chloride, Sorbitan Laurate, Sodium Citrate, Fumaric Acid, Propylene Glycol, Butylene Glycol, Sodium Acetate, Gluconolactone, Calcium Gluconate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Hydroxycitronellal, Limonene, Linalool. VCS02-L23. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.