URBAN DECAY 24/7 Liquid Stick Eyeliner — Denim Wash metallic periwinkle, waterproof & dual-ended, 24‑hour wear

Urban Decay 24/7 Liquid Stick is a dual-ended, retractable gel eyeliner that gives liquid-like, metallic-periwinkle color with waterproof, smudge- and transfer-resistant wear up to 24 hours. This retractable eyeliner combines the precision of a slanted gel tip with a built-in fluffy blending brush to create everything from ultra-sharp wings to softly smoked edges. The Denim Wash shade delivers a shimmering periwinkle-blue finish ideal for adding a bright, modern accent to daytime or evening looks. Formulated to glide smoothly, the pencil-like tip twists out and retracts to protect the formula when not in use.

How long will the color last through a busy day or night?

The formula is designed for long wear; it sets quickly and resists smudging, fading, and transfer during regular daily activities. While individual wear will vary by skin type and conditions, it’s made to stay put for up to 24 hours under normal use.

• Fast-setting gel that locks color in place
• Waterproof and transfer-resistant finish
• Ideal for extended wear events or long shifts

What looks can I create with the dual-ended design?

The slanted retractable tip lets you draw crisp lines, graphic shapes, or tight definition along the lash line, while the built-in fluffy brush softens edges for a smoky, diffused effect. You can switch between precision and blending without carrying extra tools.

• Create fine liner, bold wings, or cat-eye shapes with the angled tip
• Use the plush brush to smudge for a sultry, smoked finish
• No sharpening required—twist to extend and retract

Is the formula gentle enough for sensitive eyes or contact lens wearers?

The formula is ophthalmologist-tested and crafted to be comfortable for those with sensitive eyes or who wear contacts. Skin-conditioning ingredients help the liner glide without pulling or skipping during application.

• Contains Vitamin E to help maintain a smooth application
• Carnauba wax provides creamy glide and control
• Ophthalmologist tested and suitable for contact lens wearers

How should I apply and maintain the product for best results?

Twist to extend the slanted tip and draw along the lash line for crisp results, then use the built-in brush to diffuse edges for a softer look. When finished, retract the tip to keep it from drying out and pair with primer or setting spray to boost longevity.

• Apply over a primed lid for more vivid, crease-free color
• Retract tip after use to protect the formula
• Layer with mascara for complete eye definition

This eyeliner is perfect for anyone who wants a versatile, travel-friendly tool that delivers bold metallic color and long-lasting performance—makeup minimalists, beauty professionals, and anyone who likes to switch between precise lines and smoked-out effects. Denim Wash is especially suited for wearers who want a fresh, cool-toned pop of periwinkle with a metallic sheen that brightens eye color without needing multiple products. Pair with your favorite eyeshadow primer, setting spray, or mascara to build a complete, all-day eye look.

Ingredients

METHYL TRIMETHICONE • TRIMETHYLSILOXYSILICATE • SYNTHETIC WAX • CI 77007 / ULTRAMARINES • CI 77891 / TITANIUM DIOXIDE • CALCIUM ALUMINUM BOROSILICATE • SYNTHETIC FLUORPHLOGOPITE • ACRYLATES/STEARYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER • CI 77000 / ALUMINUM POWDER • CI 16035 / RED 40 LAKE • SILICA • DIPENTAERYTHRITYL PENTAISOSTEARATE • CERESIN • MICA • DIISOSTEARYL MALATE • CAPRYLIC/CAPRIC TRIGLYCERIDE • POLYHYDROXYSTEARIC ACID • TRIETHOXYCAPRYLYLSILANE • DISTEARDIMONIUM HECTORITE • COPERNICIA CERIFERA CERA / CARNAUBA WAX • TOCOPHERYL ACETATE • PROPYLENE CARBONATE • TIN OXIDE • CARBON • CI 77742 / MANGANESE VIOLET • KAOLIN • LAUROYL LYSINE

FAQ

Q: Is this eyeliner waterproof?

A: Yes. The formula is water- and transfer-resistant and designed to provide long-lasting wear.

Q: Do I need to sharpen this pencil?

A: No. The liner is retractable—twist to extend and retract the tip when not in use.