UPCIRCLE Shampoo Crème — Rosemary & Pink Berry 3.52oz, Concentrated Natural Paste for Sensitive Scalps

UpCircle Shampoo Crème with Rosemary Oil + Pink Berry is a concentrated, natural shampoo paste designed to gently cleanse and soothe the scalp while nourishing hair with coconut and grapefruit oils.

This compact glass jar contains a creamy, concentrated shampoo formulated to deliver multiple washes from a small amount of product. Combining rosemary essential oil for a fresh, herbaceous note with upcycled pink berry extract and rich plant oils, the formula aims to reduce scalp irritation while improving hair manageability and body. The texture is a scoopable crème rather than a liquid, making it ideal for low-waste routines and recyclable packaging lovers.

How does this shampoo soothe a sensitive or irritated scalp?

The blend includes pink berry extract sourced from repurposed material, which supports scalp comfort and helps reduce visible redness and itching. Rosemary oil contributes calming aromatic properties, and the overall gentle surfactant system cleans without harsh stripping.

• Upcycled pink berry extract to support scalp comfort and reduce flakiness.
• Rosemary oil provides soothing botanical aroma and supportive qualities.
• Mild cleansing agents that remove buildup without over-drying.
• Vitamins A and C from oils help protect against environmental stressors.

Will this work on my hair type — from fine to curly?

The shampoo crème was trialled across a range of hair textures and lengths; its concentrated formula is suitable for fine, curly, dry, oily and thinning hair. It cleanses and conditions in one step, leaving strands easier to detangle and adding visible volume where hair needs lift.

• Formulated for all hair types, including color-treated and textured hair.
• Coconut and grapefruit oils help reduce frizz and strengthen strands.
• Concentrated paste allows control over amount used for different densities.
• Light conditioning effect avoids weighing down fine hair.

How do I use a concentrated shampoo crème compared to regular liquid shampoo?

Use a small scoop of the crème and emulsify with a little water in your palms or directly on wet hair to create a lather. Rinse thoroughly and follow with your preferred conditioner if desired; the concentrated nature means a pea-sized amount often suffices for shorter or finer hair.

• Scoop a small amount and add water to form a creamy lather.
• Massage into scalp and through lengths, then rinse completely.
• Adjust quantity by hair length and thickness—very concentrated formula.
• Glass jar and aluminium lid are fully recyclable after use.

What are the sustainability and ethical benefits of this product?

The shampoo focuses on reduced waste and responsible sourcing: pink berry is repurposed from a certified supply chain, and the concentrated formula provides roughly three times the washes of an equivalent liquid shampoo. Packaging uses a reusable glass jar and recyclable metal lid, and the formula is vegan and cruelty-free.

• Upcycled pink berry extract supports circular-use of ingredients.
• High concentration equals fewer purchases and less packaging waste.
• Vegan, cruelty-free, and made in the UK.
• Glass jar with aluminium lid for recycling or reusing at home.

Who is this for: This shampoo crème is aimed at people who prefer natural, low-waste haircare and want a gentle, multi-hair-type cleanser that soothes the scalp. It suits shoppers looking for concentrated, travel-friendly formats, those who avoid animal-derived ingredients, and anyone seeking an eco-conscious shampoo option that balances cleansing, nourishment and scalp comfort without heavy silicones or synthetic fragrances.

Ingredients

SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL ISETHIONATE, AQUA, COCOS NUCIFERA (COCONUT) FRUIT OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, SCHINUS TEREBINTHIFOLIA SEED EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, CEDRUS ATLANTICA (CEDARWOOD) BARK OIL, EUGENIA CARYOPHYLLUS (CLOVE) FLOWER OIL, GLYCERYL CAPRYLATE, SODIUM LEVULINATE, SODIUM ANISATE, MALTODEXTRIN, LIMONENE*, LINALOOL*.