UNITE Creamy Paste Styling Paste for Texture & Volume — 2 oz, Buildable Medium Hold & Piecey Definition

UNITE CREAMY Paste is a multipurpose styling paste that adds thickness, texture and piecey definition with buildable hold for fine to medium hair.

Designed by salon professionals, CREAMY Paste works at the root for lift, along the lengths for fullness and on ends to create separation and structure. Its coconut-banana scent and paraben-free formula make it suitable for everyday styling, and it’s safe to use on extensions and color-treated hair. Apply on damp or dry hair depending on the finish you want — a little delivers subtle texture, while more product produces stronger definition.

How do I use CREAMY Paste for more lift at the roots?

To create lift, warm a pea-to-nickel sized amount between your palms, then work it into the roots of damp hair before blow-drying. Use your fingers or a round brush to lift sections while directing heat at the root for lasting volume without stiffness.

• Amount: start small — add more if needed
• Application: roots on damp hair, then blow-dry for hold
• Tools: fingers or round brush for extra lift
• Finish: natural-looking volume without crunchy residue

What’s the best way to create texture and piecey separation?

For textured, piecey styles, apply a small amount of paste to dry hair and scrunch or twist individual sections to define strands. Layer the product gradually to avoid overloading; the paste builds workably so you can intensify definition where you want it.

• Start: small pea-sized dose, warm between palms
• Technique: scrunch, twist, or rake through ends
• Control: add product incrementally for selective hold
• Result: separated, touchable texture with natural shine

Can I use CREAMY Paste on chemically treated hair or extensions?

Yes — the formula is paraben-free and safe for color-treated hair and most extensions when used as directed. Because it’s lightweight and buildable, it won’t weigh down fine strands or cause heavy product buildup when applied sparingly.

• Safe: formulated for color-treated and chemically altered hair
• Extensions: use minimal product near bonds or tapes
• Buildability: layer for stronger hold without greasiness
• Scent: subtle coco-banana fragrance for salon appeal

How much hold and shine can I expect from this paste?

CREAMY Paste offers a medium, buildable hold that allows movement while maintaining shape. It adds noticeable thickness and definition without a stiff, glossy finish — ideal when you want separation and texture with a natural appearance.

• Hold: light to medium, buildable with additional product
• Finish: natural, touchable texture rather than high shine
• Thickness: enhances body and visual fullness
• Versatility: works on damp or dry hair for different effects

Who this is for: UNITE CREAMY Paste is aimed at people with fine to medium hair seeking more body, texture and controllable definition—plus stylists who need a reliable, buildable paste for editorial or everyday looks. It's also a good option for anyone with extensions or color-treated hair who wants a salon-grade product that adds thickness without heavy buildup.

Ingredients

Water/Aqua/Eau, Cetearyl Alcohol, Beeswax/Cera Alba, VP/VA Copolymer, Kaolin, Glyceryl Stearate, PEG-100 Stearate, PEG-75, PEG-8, Ozokerite, Ceteareth-20, Propylene Glycol, Isododecane, Dicaprylyl Carbonate, Hydrolyzed Rice Protein, Magnesium Aluminum Silicate, Behentrimonium Methosulfate, Polyquaternium-37, Hydroxyacetophenone, Lactamide MEA, Ethylhexylglycerin, Fragrance/Parfum, Phenoxyethanol, Isopropyl Alcohol, Pentasodium Pentetate, Titanium Dioxide/CI 77891, Quartz, Lactic Acid, Ethanolamine, Sodium Benzoate, Tocopherol, Benzyl Alcohol, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Limonene, Geraniol, Linalool