Tower 28

Tower 28 Swipe Serum Concealer Shade 6.0 Medium/Light Neutral — Hydrating, Brightening Coverage

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£36.09

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Product details

Swipe Serum Concealer by Tower 28 is a hydrating, medium-to-full coverage concealer that glides on like a serum while brightening and evening skin tone.

This lightweight cream concealer combines makeup pigment with skin-friendly ingredients so you get instant coverage and ongoing care. Shade 6.0 (IE) reads as medium with light neutral undertones and is formulated to sit smoothly on sensitive, dry, or blemish-prone skin without settling into fine lines or flaky patches. The wand applicator delivers targeted product where you need it, and the formula layers easily for buildable coverage.

How does Swipe deliver coverage without feeling heavy?

The texture is designed to feel more like a serum than a typical thick concealer. Pigments are suspended in a glideable base that spreads thinly yet builds up for medium to full coverage, avoiding cakey or stiff finishes.

  • Serum-like glide for smooth application
  • Buildable medium-to-full opacity
  • Doesn’t cling to dry patches or emphasize texture
  • Natural-looking finish that layers well under makeup

What skin-care ingredients are inside and what do they do?

Formulation blends hydrating and calming actives so the concealer helps the skin while correcting visible concerns. Hyaluronic acid adds moisture, while centella asiatica soothes irritation and supports comfort during wear.

  • Hyaluronic acid for surface hydration and plumping
  • Centella asiatica to calm redness and sensitivity
  • Lysine-coated pigments to help maintain a smooth, even appearance
  • Non-comedogenic base suitable for blemish-prone skin

How should I apply Swipe for best results?

The included wand makes spot correction fast and precise. Apply directly to dark circles, blemishes, or areas of discoloration, then blend with a finger, brush, or sponge. Set with a light dusting of powder for longer wear.

  • Directly swipe onto the targeted area using the applicator
  • Pat and blend — don’t drag — for a seamless finish
  • Layer one thin coat for natural coverage or build for fuller coverage
  • Tip: choose one shade lighter to use as an under-eye brightener

Will this work for sensitive or acne-prone skin?

The formula was developed with sensitive skins in mind: it’s lightweight, non-comedogenic, and avoids heavy, pore-clogging ingredients. Ingredients are chosen to hydrate and calm rather than irritate, making it a practical option when you want coverage without aggravating skin concerns.

  • Non-comedogenic formula reduces risk of breakouts
  • Lightweight texture minimizes irritation for reactive skin
  • Soothing botanicals to help comfort redness-prone areas
  • Dermatologist-minded brand approach for sensitive needs

Who is this for: Swipe Serum Concealer is made for anyone seeking reliable cover that feels comfortable all day — ideal for people with dry, sensitive, or blemish-prone skin who want a caring concealer that doubles as skincare. Choose shade 6.0 IE if you match a medium tone with neutral-light undertones and prefer a natural, hydrated finish that layers easily under foundation or alone for quick touch-ups.

FAQ

Q: Is Swipe Serum Concealer suitable for acne-prone skin?

A: Yes. The formula is non-comedogenic and lightweight, made to avoid pore-clogging while providing coverage.

Q: How do I use Swipe to brighten under eyes?

A: Apply directly with the wand and blend; for extra brightness, choose one shade lighter and set lightly with powder.