Tower 28 Swipe Serum Concealer — Shade 12 Pali Tan/Medium Neutral, Hydrating Medium-Full Coverage

Tower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that wears like a serum while instantly camouflaging dark circles, redness, and blemishes.

This lightweight cream-concealer blends skincare and makeup: a glide-on texture that layers without settling into dry patches, formulated with hyaluronic acid for moisture and centella asiatica to soothe irritation. Shade 12 “Pali” is a tan option with medium neutral undertones, designed to match and brighten without looking cakey.

How will this concealer perform on dry, sensitive skin?

Swipe Serum is designed for skin that needs hydration and gentle ingredients. Hyaluronic acid attracts and holds moisture, while centella asiatica helps calm redness so the product sits smoothly instead of clinging to flaky areas.

• Serum-like glide that minimizes tugging during application
• Non-comedogenic formula suitable for sensitive and blemish-prone skin
• Lightweight cream finish that avoids cakey buildup

What level of coverage can I expect and where should I use it?

The concealer builds from medium to full coverage depending on how much you layer, making it versatile for under-eye brightening, spot concealing, and evening skin tone. Pigments are formulated to give natural-looking coverage without masking skin texture.

• Use a single swipe to blur dark circles and small discoloration
• Layer for fuller coverage on blemishes or hyperpigmentation
• Go one shade lighter to brighten the under-eye area

What skincare benefits are included in the formula?

Beyond pigments, the formula contains lysine-coated pigments plus hydrating and soothing actives so the product supports skin appearance while you wear makeup. Ingredients focus on hydration and barrier support rather than harsh mattifiers or pore-clogging oils.

• Hyaluronic acid for immediate plumping and moisture retention
• Centella asiatica to calm redness and irritation
• Lysine-coated pigments help reduce flaking and create an even finish

How should I apply and set the concealer for longest wear?

Use the built-in applicator to apply directly where needed, then blend with fingers, a brush, or a sponge. For extended longevity, lightly set with a translucent or matching powder.

• Swipe and pat to build coverage without overworking the skin
• Blend outward for a seamless look; dab to spot conceal
• Set with a lightweight powder like GetSet Powder to lock in wear

Who this is for: people seeking a multipurpose concealer that merges skincare benefits with dependable coverage. If you want a product that hydrates rather than dries, suits sensitive or blemish-prone skin, and can act as both an under-eye brightener and a spot concealer, Tower 28 Swipe Serum Concealer in Shade 12 Pali is built to meet those needs without feeling heavy or looking artificial.