Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, Shade 11 Tan/Medium Warm with Hyaluronic Acid & Centella

Tower 28 Swipe Serum Concealer is a lightweight, hydrating medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while soothing and moisturizing delicate skin.

Made for sensitive skin, this cream concealer combines makeup pigments coated with lysine plus hydrating hyaluronic acid and calming centella asiatica to deliver natural-looking coverage without caking or emphasizing dry patches. Shade 11 (OC) is a tan tone with medium warm undertones, formulated to smooth texture and brighten under-eye areas when used slightly lighter than your foundation.

How does Swipe Serum Concealer feel on the skin?

The formula is designed to feel weightless and glide smoothly, offering serum-like slip with medium to buildable full coverage. It won’t tug at delicate under-eye skin and resists settling into fine lines when used and blended correctly.

• Hydrating hyaluronic acid helps maintain moisture for a dewy, natural finish.
• Lightweight cream texture blends easily with fingers, brush, or sponge.
• Non-comedogenic formula suitable for sensitive and blemish-prone skin.

Will it cover dark circles and blemishes without looking heavy?

Yes — pigments provide medium-to-full coverage while maintaining a skin-like finish, so you get concealment without a mask-like effect. The amino-acid-coated pigments help reduce the appearance of flakiness and create a smoother visual texture.

• Build coverage in thin layers to avoid excess product and creasing.
• Use shade 11 for tan medium-warm skin; pick one shade lighter to brighten under eyes.
• Set with a translucent powder like GetSet Powder for extended wear.

What skin benefits does the formula provide beyond coverage?

Swipe Serum Concealer blends makeup and skin care ingredients so it hydrates and soothes while you wear it. Centella asiatica calms irritation and lysine-coated pigments help promote a smoother-looking surface, while hyaluronic acid attracts and retains moisture.

• Hyaluronic acid provides immediate hydration and a plumping effect.
• Centella asiatica reduces visible redness and soothes sensitive skin.
• Lysine coating on pigments supports healthier-looking texture over time.

How should I apply for best results?

Swipe directly where coverage is needed and blend quickly for a seamless finish. For under-eye brightening, choose a shade one step lighter; for spot coverage, apply precisely and feather the edges.

• Apply with the wand and blend with a fingertip or sponge for natural coverage.
• Layer thinly to build to medium-full coverage without creasing.
• Finish with a light dusting of GetSet Powder to lock in place.

Who this is for: Tower 28 Swipe Serum Concealer in 11 Tan/Medium Warm is ideal for anyone wanting a hydrating concealer that provides real coverage without compromising sensitive or dry skin. It works well for those who need reliable under-eye brightening, spot concealing, or a makeup product that supports skin comfort and texture while delivering a natural finish.