Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 7.0 Medium/Neutral with Hyaluronic Acid & Centella

Tower 28 Swipe Serum Concealer is a hydrating medium-to-full coverage concealer that glides on like a serum to instantly cover dark circles, redness, and blemishes while soothing sensitive skin.

This lightweight cream concealer blends skincare and makeup: hyaluronic acid delivers moisture, centella asiatica helps calm irritation, and lysine-coated pigments promote smooth, non-flaky coverage. Shade 7.0 (KTOWN) offers a medium tone with neutral undertones that works as a spot concealer or a brightening shade when you choose a lighter alternative. The formula is non-comedogenic and designed to sit comfortably under the eye without creasing or feeling heavy.

How does Swipe Serum Concealer hydrate without looking heavy?

The formula is built around hyaluronic acid and a silky, serum-like texture that layers hydrating ingredients with buildable pigments. Rather than sitting dry on the skin, it glides and blends to create a natural finish that resists flaking.

• Hyaluronic acid for immediate surface hydration and plumping effect
• Lightweight, serum-like consistency that spreads easily
• Non-greasy finish suitable for layering under powder or foundation

Will this concealer calm sensitive or reactive skin?

Tower 28 formulated this concealer with soothing ingredients like centella asiatica and gentle carrier oils to reduce the risk of irritation. It’s non-comedogenic and free from heavy pore-clogging agents, making it a considerate option for sensitive, dry, and blemish-prone skin types.

• Centella asiatica extract to help comfort reactive skin
• Non-comedogenic formulation minimizes pore congestion
• Derm-informed ingredient choices suitable for sensitive skin

How much coverage and wear should I expect?

Swipe delivers medium to buildable full coverage—effective at concealing under-eye darkness, redness, and post-blemish marks—while retaining a natural, skin-like finish. It layers well: start light for everyday coverage or build to conceal stronger discoloration, then set with powder for extended wear.

• Medium-to-full coverage that remains blendable
• Buildable application—use one swipe for day, more for targeted coverage
• Compatible with setting powders for longer wear

How do I apply Swipe for best results?

Use the applicator to deposit concealer where you need it—under the eye, on spots, or along redness-prone areas—and blend with fingers, a brush, or sponge. For under-eye brightening, try a shade lighter than your base; for spot concealing, match your skin tone for the most natural effect.

• Apply directly from the wand to targeted areas
• Blend using fingertip warmth, a dense brush, or a damp sponge
• Set with a light dusting of GetSet Powder to increase longevity

Who is this for? Tower 28 Swipe Serum Concealer is intended for anyone seeking a hydrating, buildable concealer that respects sensitive or dry skin—people who want skincare benefits in their makeup without heavy, cakey coverage. It’s a strong choice for those who prefer a natural finish, need dependable under-eye coverage, or want a non-comedogenic spot concealer that layers well with other products. Shade 7.0 KTOWN suits medium skin with neutral undertones; if you prefer brighter under-eye correction, select a lighter shade within the Swipe range.