Tower 28 Swipe Serum Concealer 9.0 Medium/Olive — Hydrating Medium-to-Full Coverage with Hyaluronic Acid & Soothing Centella

Tower 28 Swipe Serum Concealer in 9.0 Medium/Olive is a hydrating, medium-to-full coverage concealer that blends like a serum while brightening under-eyes and camouflaging redness and blemishes.

This lightweight, skincare-infused concealer combines pigment power with soothing ingredients so you get reliable coverage without drying or flaking. Shade 9.0 (MDR) reads as a medium tone with olive undertones designed to neutralize redness and warm shadows. Formulated for sensitive skin, it layers comfortably under makeup or can be worn alone for a natural, even finish.

How does Swipe Serum Concealer feel on sensitive or dry skin?

The formula is built to be hydrating and lightweight, minimizing tugging or settling into fine lines. Hyaluronic acid provides moisture while centella asiatica helps calm irritation, so the concealer stays comfortable throughout wear.

• Serum-like glide for smooth application
• Hyaluronic acid attracts and retains hydration
• Centella asiatica soothes redness-prone or reactive skin
• Non-comedogenic texture that won’t clog pores

What kind of coverage and finish can I expect?

Swipe delivers medium-to-full buildable coverage that conceals dark circles, blemishes, and discoloration without looking cakey. The finish is natural and skin-like: evened tone with subtle luminosity rather than a flat matte or heavy cream look.

• Medium to full, blendable pigment
• Natural, skin-enhancing finish that avoids powderiness
• Lysine-coated pigments help prevent dryness and flakiness
• Use one layer for spots or build up for more coverage

How should I apply Swipe Concealer for best results?

Use the wand to swipe product where you need coverage, then gently blend with a finger, brush, or sponge. For long wear, set the concealer with a light dusting of powder like GetSet Powder; for under-eye brightening, pick one shade lighter.

• Swipe directly from applicator to skin
• Blend outward with finger, brush, or sponge
• Set with a fine translucent powder for extended wear
• Try a lighter shade of Swipe to brighten under-eye area

Is Swipe Serum Concealer suitable for acne-prone or combination skin?

Yes — the non-comedogenic formula is made to be gentle on blemish-prone or combination complexions. Lightweight oils are avoided, and soothing botanicals help reduce the appearance of irritation while pigments provide effective coverage.

• Non-comedogenic — won’t block pores
• Soothing centella helps calm stressed skin
• Buildable coverage helps conceal active spots without heavy layers
• Works under makeup or as a spot corrector

Who is this for: Tower 28 Swipe Serum Concealer 9.0 is aimed at anyone seeking skincare-forward coverage — people with sensitive, dry, combination, or blemish-prone skin who want medium-to-full concealment without a heavy feel. It’s especially useful for those who prefer a gliding, hydrating formula that brightens under-eyes and neutralizes olive-toned undertones while supporting skin comfort throughout the day.