Tower 28 Swipe Serum Concealer 2.0 Fair/Neutral Cool — Hydrating, Medium-Full Coverage

Tower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum while helping to brighten under-eyes and conceal redness or blemishes.

Lightweight yet pigmented, this cream concealer blends skin-care ingredients with makeup performance to provide natural-looking coverage without settling into fine lines or dry patches. Shade 2.0 BU is a light option with neutral cool undertones designed to match fair skin tones. The formula centers hyaluronic acid for moisture and centella asiatica to soothe, making it a good pick for sensitive and dry complexions seeking buildable coverage and a healthy finish.

How does Swipe Serum Concealer perform on under-eye darkness?

Swipe Serum delivers concentrated pigment that can be built to medium-full opacity, allowing you to diminish the appearance of under-eye circles without looking mask-like. Its creamy, glide-on texture blends smoothly and can be layered to brighten while still looking natural.

• Buildable coverage to camouflage dark circles without cakiness
• Glide applicator deposits product precisely under the eye
• Hyaluronic acid adds hydration to avoid crease-prone dryness
• Pro tip: choose one shade lighter to use specifically as an under-eye brightener

Will this concealer work on blemishes and redness?

Yes — the formula provides enough pigment to cover redness and small blemishes while still appearing skin-like. It adheres well to the skin and can be blended out for spot coverage or layered for more opacity on stubborn areas.

• Medium-to-full coverage hides redness and discoloration
• Non-comedogenic formulation minimizes pore-clogging risk
• Coated pigments resist flaking for smoother finish
• Can be set with powder for longer wear

Is this safe for sensitive or dry skin?

The formulation is developed with sensitive skin in mind, combining hydrating and calming ingredients to reduce irritation and dryness. Lightweight cream texture avoids tugging or accentuating dry patches, and the soothing extract supports comfort during wear.

• Hyaluronic acid for immediate moisture and plumping effect
• Centella asiatica to help calm and comfort skin
• Non-comedogenic and dermatologist-inspired approach
• Lightweight finish that won’t feel heavy on skin

How should I apply and set Swipe Serum for best results?

Apply directly from the wand to target areas, then blend with a finger, brush, or sponge until seamless. For extended hold, lightly dust a setting powder over concealed areas, and layer the concealer for extra coverage where needed.

• Swipe onto dark circles or spots with the applicator
• Blend using finger warmth, a dense brush, or damp sponge
• Set with a translucent or GetSet Powder to increase longevity
• Layer thinly rather than applying one heavy coat for a natural look

Who this is for: Tower 28 Swipe Serum Concealer in 2.0 BU suits people with fair skin and cool-neutral undertones who want a hydrating concealer that offers medium-to-full, buildable coverage. It targets those with under-eye darkness, redness, or minor discoloration who prefer a skin-care-infused makeup product formulated for sensitive, dry, or blemish-prone skin. Ideal if you want a natural finish that hydrates while providing reliable coverage and a comfortable wear.