Tower 28 GoGo Cooling Shimmer Eyeshadow Stick — Avalon Pink, Water-Based Microplastic-Free, 8-Hour Wear

Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Avalon is a water-based, microplastic-free cream shimmer that gives lids a fresh, long-wearing pink sparkle while staying gentle on sensitive eyes.

Designed for eyes that are easily irritated and for people who prefer cleaner beauty formulas, this pencil-style eyeshadow blends the ease of a stick with a cooling finish and a high-shimmer look. The shade Avalon reads as a true pink and delivers instant brightness without gritty fallout. Formulated without silicones, talc, or microplastic glitter, it uses ultra-fine crystals and pearls for luminous shine and is ophthalmologist-tested for gentler wear.

How does the GoGo stick apply and wear throughout the day?

The creamy, water-based texture glides on in a single sweep and sets down quickly to a stable, non-flaky shine. It’s designed to stay put for up to eight hours with minimal creasing when applied to clean lids or over a light primer. Removal is simple with regular eye makeup remover, and the cap seals to prevent drying between uses.

• One-swipe coverage for opaque shimmer or sheered out with fingertips
• Fast dry-down reduces fallout and transfer
• Lasts up to approximately eight hours with typical wear
• Twist-up stick format for easy on-the-go application

Why is Avalon a better choice for sensitive or reactive eyes?

Avalon avoids common irritants like microplastic glitter, talc, and silicones, relying on superfine crystals and pearls to create shine without abrasive particles. The formula has been ophthalmologist-tested and created to minimize stinging and discomfort, making it suitable for those with sensitive or eczema-prone skin around the eyes. That said, always patch test new color cosmetics if you have a history of reactions.

• Microplastic-free shimmer made from fine crystals and pearls
• Silicone- and talc-free for gentler contact with lids
• Ophthalmologist-tested to reduce chance of irritation
• Water-based base for a lighter, more breathable feel on skin

Can this stick double as a highlighter or multi-use product?

Yes — the slender stick shape and buildable shimmer allow it to function beyond eyelids. Use a soft swipe on the inner corner of the eye, across the brow bone, or as a pinpoint highlighter on the nose bridge, cupid’s bow, and cheekbones for coordinated radiance. Blend with a fingertip or small brush for softer intensity or layer for more impact.

• Multi-use for eyes, inner corners, and targeted highlight zones
• Blendable formula for soft washes or concentrated sheen
• Compact, travel-friendly tube fits easily in makeup bags

How should I apply and store the shimmer stick for best results?

For a bold lid, sweep the tip straight across the lid and blend immediately with your ring finger or a brush. For a subtle wash, tap small amounts and feather outward. Always replace the cap after use to keep the tip from drying out and store upright or flat in a cool, dry place away from direct heat.

• Swipe for full coverage or tap and blend for sheerer finish
• Use fingertips or a flat brush to diffuse edges
• Close cap tightly and store away from heat and sunlight

Who is this for: Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Avalon suits anyone who wants a fuss-free, high-shine pink eye color without harsh or plastic glitter. It’s especially helpful for people with sensitive or reactive eyes seeking dermatologist-minded cosmetics, busy beauty fans who value a travel-ready stick, and anyone who prefers clean, microplastic-free shimmer in their routine.

Ingredients

Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)].