Tower 28 Cooling Shimmer Eyeshadow Stick Roxy — Water-Based Cream, Long-Wear Cooling Glow

Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Roxy is a water-based cream shimmer stick that delivers a cooling, high-shine wash of golden-pink color with long-lasting, sensitive-skin-friendly wear.

This multi-use eye color combines a fresh cooling sensation with finely milled crystals and pearls for bright, reflective color without microplastic glitter. The quick-drying, water-based formula glides on smoothly, blends easily, and is designed to minimize fallout while remaining gentle on reactive lids. Packaged as a convenient stick, it doubles as a precise highlighter for cheekbones, brow bone, and the inner eye corner.

How does the GoGo Cooling Shimmer feel on delicate lids?

The formula emphasizes comfort: it’s water-based and free of silicones and talc to reduce irritation. A subtle cooling effect refreshes tired eyes on contact without stinging, and the texture dries down to a light finish that resists fallout.

• Cooling sensation on application for quick refresh
• Water-based, lightweight cream that blends easily
• Dries without flaking or leaving gritty residue

Will the shimmer stay put through a busy day?

Designed for wearability, the stick sets quickly into a long-wearing sheen that keeps sparkle in place. Although individual wear time varies, the formula aims to deliver sustained shimmer with minimal transfer and no obvious fallout.

• Fast-drying finish to reduce smudging
• High-reflective crystals and pearls for lasting shine
• Suitable for layered looks under or over other eye products

What makes Roxy different from traditional glitter shadows?

Roxy achieves mirror-like shine using ultra-fine crystals and pearl pigments instead of microplastic glitter, offering vivid sparkle with a cleaner environmental profile. The smaller particles melt into the cream base for a smooth application and refined finish.

• Microplastic-free crystal blend for high shimmer
• Fine particle size reduces abrasive texture on skin
• Golden-pink tone gives warm, luminous highlights

How should I apply and use this stick for best results?

Swipe the stick directly across the lid for opaque color, or tap and blend with a fingertip for a softer glow. The slim, twist-up format also allows precise highlighting on the nose bridge, cupid’s bow, and inner eye corner; always reseal the cap to prevent drying.

• Direct swipe for full-coverage shimmer
• Tap-and-blend for a sheer, diffused wash
• Multi-use as eye color and targeted highlighter

Who is this for: The Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Roxy suits anyone seeking an easy, travel-friendly shimmer for sensitive or reactive eyes. It’s ideal for people who want quick, buildable sparkle without gritty glitters or microplastics, and for shoppers who prefer dermatologist- and ophthalmologist-minded formulations that balance playfulness with skin-conscious ingredients.

Ingredients

Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)].