Too Faced

Too Faced Born This Way Super Coverage Concealer — Cloud 0.45 fl oz, Full-Coverage Hydrating Finish

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£25.50

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Product details

Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating liquid concealer that covers dark circles, blemishes, and doubles as a contour and highlight product for a natural, photo-friendly finish.

This lightweight, multi-use formula combines concentrated pigments with hydrating ingredients — including hyaluronic acid, coconut water, and alpine rose — to deliver long-lasting coverage without looking cakey. It’s oil-free, non-comedogenic, vegan, and cruelty-free, designed to give a smooth, undetectable appearance for everyday wear and camera-ready moments.

How does this concealer perform on dark circles and blemishes?

The concealer provides high-opacity coverage that masks discoloration while still blending seamlessly into skin. Because it’s formulated to be hydrating, it avoids emphasizing texture and keeps under-eyes looking fresh through the day.

  • Full-coverage pigments for effective color correction
  • Hydrating hyaluronic acid reduces creasing and dryness
  • Up to 12-hour wear with a natural, non-cakey finish
  • No flashback in photos, suitable for camera use

Can I use it for contouring and highlighting?

Yes — the concentrated formula is versatile enough for concealing, contouring, and highlighting. A little product covers a lot, so you can layer strategically for sculpting or brightening without heaviness.

  • Opaque pigments work for spot concealment and shape-defining
  • Blendable texture lets you create soft transitions or sharper lines
  • Use lighter shades to highlight and darker shades to contour
  • Multi-use design reduces the need for multiple products

Will it feel comfortable on my skin all day?

The oil-free, non-comedogenic base plus skin-friendly hydrators helps the concealer stay comfortable even with extended wear. It’s designed to maintain coverage while minimizing dryness or tightness, suitable for most skin types when applied and set correctly.

  • Coconut water and alpine rose help maintain skin moisture
  • Hyaluronic acid supports a plumping, smoothing effect
  • Lightweight liquid texture reduces cakey buildup
  • Formulated to avoid pore-clogging for everyday use

Is this product suitable for photography and daily wear?

The Born This Way concealer was developed to perform well both in-person and on camera — it blends naturally and avoids flashback. With its long-wear formula, it suits daily routines, touch-ups, and photos without appearing heavy or reflective.

  • Photo-friendly finish without flashback
  • Long-lasting, up to 12 hours of wear
  • Vegan and cruelty-free, aligns with ethical preferences
  • Compact 0.45 fl oz size for everyday use or travel

Who is this for: This concealer is ideal for anyone seeking high-coverage, multi-purpose complexion correction with hydrating skincare benefits — from those wanting reliable under-eye coverage to makeup lovers who contour, highlight, and retouch throughout the day. It’s particularly useful for photo-conscious users and people who prefer fewer products with versatile performance.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]

FAQ

Q: How long does Too Faced Born This Way Concealer last?

A: It provides up to 12 hours of wear with a natural finish when applied and set properly.

Q: Is this concealer suitable for sensitive or acne-prone skin?

A: The formula is oil-free and non-comedogenic, making it suitable for many sensitive and acne-prone skin types.