Too Faced Born This Way Natural Finish Liquid Foundation — Medium-to-Full Coverage, Hydrating 1.01 fl. oz.

This bestselling foundation blurs the line between skin and makeup with a breathable, oil-free formula designed to look like skin while resisting sweat, humidity and transfer. Lightweight and hydrating, it layers easily to conceal uneven tone and provides a camera-ready finish without caking or creasing. Vegan and cruelty-free, the formula focuses on even color and comfortable all-day wear.

How long will the coverage last through a busy day?

Born This Way is formulated for extended performance, offering reliable color and coverage throughout long days. The formula is designed to be sweat-, humidity- and transfer-resistant, helping it stay put whether you’re commuting, attending meetings, or traveling.

• Up to 24-hour wear for sustained coverage
• Resists sweat, humidity and water contact
• Minimizes fading and touch-ups

What level of coverage and finish can I expect?

This liquid foundation provides medium-to-full coverage that can be built without looking heavy. The finish is natural and skin-like—neither flat matte nor overly dewy—so it photographs well while still appearing undetectable in person.

• Buildable medium-to-full coverage
• Natural finish that mimics real skin texture
• Non-caking, non-streaking application

Will it feel heavy or clog pores?

The formula is lightweight and oil-free to reduce buildup and maintain comfort over extended wear. It’s designed to minimize the appearance of pores and resist creasing, delivering a breathable feel even when layered for more coverage.

• Weightless, hydrating texture for comfortable wear
• Non-poring and non-caking to avoid buildup
• Transfer-resistant to help maintain a fresh look

Is this suitable for photogenic looks and everyday use?

Yes—this foundation is formulated to be photo-friendly and to perform under different lighting conditions. It reduces shine without flattening the complexion, making it a flexible option for both everyday wear and special occasions.

• Photo-friendly formula for camera-ready finishes
• Even color wear that stays true throughout the day
• Vegan and cruelty-free formulation

Who is this for: Anyone seeking a breathable, long-lasting foundation that blends seamlessly with skin while offering buildable coverage. It’s a strong option for people who want a natural-looking finish that holds up in humidity, under lights, or during long days—suitable for makeup minimalists and those who prefer fuller coverage alike.

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.