Too Faced Born This Way Natural Finish Foundation — 1.01 fl. oz., Medium-to-Full Coverage, Hydrating

Too Faced Born This Way Natural Finish Longwear Liquid Foundation is a hydrating, lightweight foundation that provides medium-to-full, natural-looking coverage with up to 24-hour wear.

This best-selling foundation blends skin-like coverage with a breathable feel, blurring the line between makeup and bare skin. Formulated to stay put through sweat, humidity and day-to-night activity, it aims to deliver true-to-shade color while minimizing the look of pores and texture. Lightweight and non-cakey, it’s designed for a natural finish that photographs well and layers smoothly for more coverage when desired.

How long will the coverage last and resist transfer?

The Born This Way Natural Finish formula is engineered for extended wear and resistance to transfer, so it maintains coverage throughout the day without heavy buildup. It’s created to be fade-resistant in humid or active conditions while staying comfortable on the skin.

• Up to 24 hours of wear for long days or events
• Transfer-resistant and fadeproof in sweat and humidity
• Designed to be crease-proof and non-streaking

What kind of coverage and finish can I expect?

This liquid foundation delivers medium-to-full coverage that appears natural and skin-like rather than cakey. It smooths and blurs imperfections while allowing the skin’s texture to show through for a realistic finish that photographs well.

• Medium-to-full, buildable coverage for customizable results
• Natural, hydrating finish that avoids a matte or powdery look
• Non-poring formula helps reduce the look of visible pores

Is it suitable for my skin type and daily routine?

The formula is oil-free and hydrating, making it suitable for a range of skin types from normal to combination and some drier skin types that want a natural finish. Because it’s lightweight and non-caking, it layers well with primers, moisturizers or sunscreens in your usual routine.

• Hydrating yet oil-free — works for many skin types
• Non-caking and non-streaking for smooth application
• Photo-friendly finish for cameras and smartphones

What ethical and performance claims does the product carry?

Too Faced Born This Way prioritizes cruelty-free standards while offering performance features for everyday wear. The formula is also designed to be water-, sweat- and humidity-resistant for confidence in active or long-wear situations.

• Vegan and cruelty-free formulation
• Waterproof and sweat-resistant for reliable performance
• Reduces appearance of pores and improves overall skin tone look

Who is this for: Anyone seeking a natural-looking, longwear foundation that balances hydration with oil-free performance. Ideal for people who want buildable medium-to-full coverage without a heavy feel, those who need a transfer-resistant option for long days or humid climates, and makeup users who want a camera-ready, skin-like finish while supporting cruelty-free beauty.

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.