TIGI Serial Blonde Purple Toning Shampoo for Cool Blondes — 13.53 fl oz, Sulfate-Free Violet Pigment

Serial Blonde Purple Toning Shampoo from TIGI Bed Head is a violet-pigment shampoo that gently cleanses while neutralizing brassy yellow and orange tones to restore cooler, brighter blondes, silvers, and highlights.

Keep your light-colored hair looking fresh between salon visits with a toning formula developed for professional use but safe for at-home care. This sulfate-free shampoo combines violet pigments with conditioning agents like hydrolyzed pearl, rice bran extract, and milk protein to both correct unwanted warmth and add shine and softness.

How does this shampoo cancel brass and warm undertones?

Violet pigments in the formula deposit subtle color while you shampoo to counteract yellow and orange tones. The dye is balanced so it tones without over-depositing, making it suitable for regular use when applied as directed.

• Violet toning pigments neutralize warm yellow/orange tones
• Leaves a cooler, brighter appearance to blondes and grays
• Use 1–2 times weekly to maintain tone without over-toning

Will the shampoo dry out or damage bleached or highlighted hair?

The formula is designed to cleanse while conditioning: milk protein and hydrolyzed extracts help soften and add luster so hair feels smoother after rinsing. Because it’s sulfate-free, it avoids the harsh stripping action of aggressive detergents, helping preserve treated hair integrity.

• Sulfate-free cleansing minimizes dryness and color fade
• Milk protein conditions and improves manageability
• Hydrolyzed pearl and rice bran boost shine and nourishment

How do I use Serial Blonde Purple Toning Shampoo for best results?

Apply to wet hair, work into a lather, and leave the product on for 1–3 minutes depending on how warm your tones are. Rinse thoroughly and follow with Serial Blonde Conditioner for enhanced toning and moisture.

• Wet hair thoroughly before applying
• Massage in, leave 1–3 minutes, then rinse
• Pair with Serial Blonde Conditioner for continued brass control

How often should I use it and what results can I expect?

Start with using the shampoo once or twice a week and adjust based on your hair’s response and the level of brassiness. Expect progressive cooling of yellow/orange tones and improved shine over several washes rather than an instant drastic color change.

• Use 1–2 times weekly or as needed
• Gradual toning prevents over-violet buildup
• Combines cleansing and toning for salon-style upkeep at home

Who is this for: TIGI Bed Head Serial Blonde Purple Toning Shampoo is made for anyone with bleached, highlighted, platinum, ash blonde, silver, or gray hair who wants to reduce brassiness and keep tones cool without harsh sulfates. It’s ideal for people who want a simple in-shower toning step that also nourishes and enhances shine between professional color services.

Ingredients

WATER (AQUA/EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, GLYCOL DISTEARATE, GLYCERIN, PHENOXYETHANOL, FRAGRANCE (PARFUM), CARBOMER, COCONUT ACID, SODIUM ISETHIONATE, DIMETHICONOL, POLYQUATERNIUM-10, PPG-9, LAURETH-4, NONFAT DRY MILK (SINE ADIPE LAC/POUDRE DE LAIT ÉCRÉMÉ), HYDROLYZED PEARL, ORYZA SATIVA (RICE) BRAN EXTRACT, DISODIUM EDTA, TEA-DODECYLBENZENESULFONATE, AMODIMETHICONE, LAURETH-23, SODIUM BENZOATE, LACTIC ACID, CITRIC ACID, ORYZA SATIVA (RICE) GERM OIL, XANTHAN GUM, PEG-45M, MAGNESIUM NITRATE, CETRIMONIUM CHLORIDE, TRIDECETH-12, POTASSIUM CHLORIDE, SILICA, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, HEXYL CINNAMAL, LINALOOL, EXT. VIOLET 2 (CI 60730), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891). Bed Head by TIGI are committed to delivering you the best products for creating freakin’ awesome hair. We may change our formulations from time to time to improve our range. Always check the packaging before use.