tarte Shape Tape Concealer full-coverage soft-matte — 35H Medium Honey, 16hr crease-resistant brightening

tarte Shape Tape Concealer is a full-coverage, soft-matte concealer that brightens, smooths and delivers up to 16 hours of crease-resistant wear for face and under-eye areas.

This bestselling full-size concealer in 35H Medium Honey blends high-impact coverage with a natural matte finish while staying lightweight on the skin. Its “tape” inspired formula visibly blurs fine lines and evens tone for an instant lifting effect around the eyes and across the face. The jumbo Speed Smoother wand simplifies application so you can spot-correct, highlight, or sculpt quickly without heavy layering. Formulated vegan and cruelty-free, Shape Tape avoids common additives such as parabens, mineral oil, phthalates and gluten.

How does Shape Tape give full coverage without feeling heavy?

The concealer uses a dense pigment system that conceals discoloration in a single pass, while a soft-matte finish prevents a cakey look. Lightweight binders and skin-loving butters keep the texture blendable so coverage reads natural, not mask-like.

• Full-pigment formula for one-swipe coverage
• Soft-matte finish that reads natural in photos and daylight
• Shea and mango butters add slip for easy blending

Will Shape Tape crease under my eyes or in fine lines?

Its crease-resistant composition is engineered to sit smoothly in delicate areas rather than settle into lines. Clinical testing shows extended crease-proof wear, and the tape-inspired blur helps minimize the look of fine texture without heavy powders.

• Crease-proof for extended wear—formulated to resist settling
• Tape technology blurs the appearance of fine lines and wrinkles
• Pairs well with light setting powder for longevity

How do I apply Shape Tape for the best brightening effect?

The oversized Speed Smoother applicator deposits product precisely where you need it, making targeted brightening fast and simple. Dab a small amount under the eyes or on shadows, then blend outward with a sponge, brush, or fingertips until seamless.

• Use the jumbo applicator to dot without overloading
• Blend with a damp sponge for a natural finish or brush for coverage control
• Layer sparingly for extra coverage; won’t cake when blended properly

What skin-supporting ingredients are included and why do they matter?

Beyond pigments and film-formers, this formula incorporates moisturizers and brightening botanicals to help skin appear smoothed and even. Ingredients are chosen to condition and refine look without adding heavy oils or common irritants.

• Shea butter and mango butter to moisturize and promote blendability
• Licorice root extract to help brighten dark circles and subtly color-correct
• Free from parabens, mineral oil, phthalates, triclosan, SLS and gluten

Who is this for: Ideal for anyone seeking high-coverage correction with a polished matte finish—especially people wanting a crease-resistant under-eye solution, long-wear everyday coverage, or a reliable concealer for photo and video. Suitable for vegans and those avoiding common additives, Shape Tape in 35H Medium Honey works well on medium skin tones with warm, golden undertones looking for brightening and lift without heavy texture.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, triethoxycaprylylsilane, fragrance/parfum, aluminum hydroxide, ethylhexylglycerin, olea europaea (olive) fruit oil, disodium EDTA, mangifera indica (mango) seed butter, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, glycyrrhiza glabra (licorice) root extract, geraniol, amyl cinnamal, linalool, helianthus annuus (sunflower) seed oil, convallaria majalis bulb/root extract, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, magnolia liliflora flower extract, paeonia lactiflora root extract, butyrospermum parkii (shea) butter, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ulmus davidiana root extract, TBHQ, tocopherol, glycerin. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).