tarte Shape Tape Concealer Full-Coverage Soft-Matte, 12N Fair Neutral — 16hr Creaseless Brightening

tarte Shape Tape Concealer is a full-coverage, soft-matte concealer that brightens, smooths and delivers up to 16 hours of crease-resistant wear with a jumbo applicator for easy, instant coverage.

Designed to mask imperfections while keeping a natural matte look, this bestselling concealer uses "tape" technology to blur fine lines and create an eye-lift effect without caking or settling. The formula is vegan and cruelty-free and leaves skin looking brightened and even; it's formulated free of parabens, mineral oil, phthalates, triclosan, SLS and gluten for cleaner cosmetic performance.

How does Shape Tape create a smooth, brightened under-eye look?

The concealer combines high-coverage pigments with soft-focus blurring agents that minimize the appearance of lines and shadows. Lightweight but opaque, it conceals dark circles while keeping a matte finish that reads natural in photos and daylight.

• Full-coverage pigments neutralize discoloration and redness
• “Tape” technology visually blurs fine lines for smoother-looking skin
• Licorice root extract helps brighten the under-eye area
• Shea and mango butters condition skin to prevent dry patches

Will it crease, cake, or move during the day?

Shape Tape is formulated to resist creasing and settling for extended wear; clinical testing shows long-lasting, crease-resistant performance when applied as directed. The texture dries to a soft matte finish so it stays put through regular daily activities.

• Clinically tested for up to 16-hour longwear and 12-hour crease resistance*
• Matte finish reduces shine without looking flat
• Non-cakey formula layers well under powder if needed
• Water-resistant properties help maintain coverage in humid conditions

How do I apply Shape Tape for best results—especially under eyes?

Use the jumbo speed smoother applicator to place small dots under the eye or on targeted areas, then blend outward with a sponge or brush. A little product goes a long way; build coverage gradually to avoid over-application and achieve a lifted, natural effect.

• Apply tiny dots in the inner corner and beneath dark areas
• Blend with a damp sponge for seamless finish
• Set lightly with translucent powder to extend wear if desired
• Use between foundation steps for spot coverage or after for precise brightening

What skin benefits and ingredients are included in the formula?

The blend features skin-conditioning butters and brightening botanicals that help the product sit smoothly on skin while providing mild hydration. Ingredients were chosen to support a comfortable wear experience without heavy oils or common irritants.

• Shea butter and mango butter for moisturizing and a non-drying feel
• Licorice root extract to help brighten the appearance of dark circles
• Formulated without parabens, mineral oil, phthalates, triclosan, SLS and gluten
• Vegan and cruelty-free; dermatologist tested

Who is this for: If you want full, buildable coverage that looks natural in photos and everyday light, Shape Tape in 12N (Fair Neutral) is ideal. It suits individuals seeking a matte, longwear concealer that tackles dark circles, redness, and fine lines without needing heavy touch-ups. Because of its opaque coverage and conditioning ingredients, it's especially useful for those who want a brightened under-eye look with a crease-resistant finish, while preferring vegan and cruelty-free beauty options.

*Clinical results based on a study of subjects under controlled conditions; individual wear time may vary.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, butylene glycol, methyl methacrylate crosspolymer, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, aluminum hydroxide, triethoxycaprylylsilane, phenoxyethanol, dimethicone/vinyl dimethicone crosspolymer, fragrance/parfum, ethylhexylglycerin, olea europaea (olive) fruit oil, disodium EDTA, butyrospermum parkii (shea) butter, mangifera indica (mango) seed butter, ulmus davidiana root extract, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, convallaria majalis bulb/root extract, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, magnolia liliflora flower extract, paeonia lactiflora root extract, tocopherol, amyl cinnamal, benzyl salicylate, geraniol, hexyl cinnamal, hydroxycitronellal, limonene, linalool, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).