tarte Shape Tape Concealer full-coverage liquid — 29N Light-Medium, creaseless soft-matte, 16hr wear

tarte shape tape concealer in 29N is a full-coverage, creaseless liquid concealer that brightens and smooths skin with a soft-matte finish for up to 16 hours.

Designed to cover imperfections while lifting and refining the eye area, this bestselling concealer pairs a high-coverage formula with tape-inspired blurring technology. The jumbo speed smoother applicator deposits creamy pigment where you need it and blends quickly for an instant refreshed look. Formulated without parabens, mineral oil, phthalates, triclosan, SLS, or gluten, it’s vegan and cruelty-free for wearers who prefer cleaner beauty options.

How does shape tape deliver full coverage without creasing?

The formula balances high pigment with a soft-matte texture that adheres to skin without settling into lines. Tape technology helps blur the look of fine lines and pores while film-formers lock color in place for longwear performance.

• High-pigment, opaque finish that conceals discoloration
• Soft-matte surface that minimizes shine yet reads natural in photos
• Film-forming ingredients provide 12–16 hours of crease resistance
• Light-reflecting brighteners subtly lift the under-eye area

What makes the applicator and texture easy to use?

The oversized speed smoother applicator picks up and releases an optimal amount of product, letting you dot and blend with minimal steps. The creamy, blendable texture buffs out under eyes and on face zones, so you can layer coverage without cakiness.

• Jumbo doe-foot delivers broad, controlled application
• Creamy, yet not greasy—blends with brush, sponge, or fingertip
• Buildable coverage from medium to full without streaks
• Quick-to-blend formula speeds up makeup routines

Which skin benefits and ingredients are included?

Shape tape pairs cosmetic coverage with skin-conditioning botanicals to help maintain comfort and hydration during wear. Ingredients like shea and mango butter help prevent dryness while licorice root extract assists with brightening the under-eye area and evening skin tone.

• Shea butter and mango butter help moisturize and condition skin
• Licorice root extract supports reduction in the appearance of dark circles
• Dermatologist-tested and formulated without common irritants
• Vegan and cruelty-free for ethical beauty preferences

How long does the wear last and is it waterproof?

Clinical testing supports long-lasting, crease-resistant wear: up to 16 hours of overall wear and 12 hours of crease-proof performance. The formula is also designed to resist light moisture and everyday humidity, making it suitable for busy days or travel.

• Clinical results indicate 16-hour longwear
• 12-hour crease-proof performance under normal conditions
• Water-resistant properties help extend wear in humid environments
• Stays put without heavy touch-ups for day-to-night routines

Who this is for: tarte shape tape concealer 29N is ideal for anyone seeking medium-to-full coverage with a natural matte finish—especially people who want reliable under-eye brightening, crease-resistant wear, and ingredients that condition the skin. Choose this shade if you match a light-to-medium skin tone with neutral undertones; it suits users who prefer a high-coverage, longwear concealer that blends quickly and works well under foundation or on its own.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).