tarte Face Tape full-coverage foundation 20B — Natural Matte, Waterproof Long-Wear, Hydrating Finish

tarte Face Tape Foundation is a full-coverage, longwear foundation that smooths texture and provides a natural matte, transfer-proof finish without feeling heavy.

Designed to conceal redness, dark spots and blemishes while refining the look of pores and fine lines, this vegan, cruelty-free foundation blends skin-perfecting pigments with skin-friendly hydrators. 'Tape technology' visually softens texture and the formula resists transfer, sweat and water so it stays put through a busy day. Free from parabens, mineral oil, phthalates, triclosan, SLS and gluten, it aims to deliver high-coverage wear with a comfortable, skin-like feel.

How well does it cover discoloration and imperfections?

Face Tape delivers true full coverage—built to hide redness, age spots and blemishes while maintaining a natural look. The pigment concentration is engineered to neutralize uneven tones without needing many layers.

• Full-coverage formula that hides blemishes and dark spots.
• High-pigment payoff reduces the need for heavy layering.
• Clinical panel: 100% reported coverage of dark spots and redness.

Will it look dry or cakey on my skin?

Although it yields a natural matte finish, the foundation includes hydrating and smoothing actives so skin appears soft rather than flaky or powdery. Users report a skin-like finish that looks healthy, not overly matte.

• Contains snow mushroom and hyaluronic acid to boost moisture and smooth texture.
• Apple fruit extract adds antioxidant support for a healthier-looking surface.
• 94% in panel testing said it felt nourishing and made skin look natural.

How long will it last and will it transfer?

The formula is built for long wear: transfer-proof, waterproof and sweat-resistant properties mean it resists rubbing off and stays put through daily activities. Dermatologist-tested and designed to last up to 12 hours in clinical testing scenarios.

• Transfer-proof and waterproof performance for extended wear.
• Clinical results: marketed for up to 12-hour longwear in panel testing.
• Sweat-resistant formulation helps maintain coverage in warm conditions.

Is this suitable for sensitive or vegan-conscious skin?

Face Tape is vegan and cruelty-free and formulated without common irritants like parabens, SLS, mineral oil and phthalates. It’s dermatologist-tested and many users with sensitive concerns reported comfort and gentle wear in consumer testing.

• Vegan and cruelty-free formulation aligned with clean-beauty preferences.
• Free from parabens, phthalates, triclosan, mineral oil, SLS and gluten.
• Dermatologist-tested; most panelists reported comfortable, gentle wear.

Who is this for? If you want a reliable, high-coverage foundation that camouflages discoloration while still looking skin-like, Face Tape fits the bill—especially for those who need transfer-resistant, longwear makeup that contains hydrating ingredients. It’s a good match for people who prefer vegan, cruelty-free cosmetics and want a natural matte finish without a heavy, cakey feel. Ideal for day-to-night wear, events, or anyone needing dependable coverage in heat or humidity.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Ingredients: Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, phenyl trimethicone, cyclohexasiloxane, butylene glycol, caprylyl methicone, glycerin, PEG-10 dimethicone, trimethylsiloxysilicate, sorbitan isostearate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, aluminum hydroxide, phenoxyethanol, dimethicone crosspolymer, triethoxycaprylylsilane, fragrance/parfum, ethylhexylglycerin, disodium EDTA, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, geraniol, amyl cinnamal, linalool, pyrus malus (apple) fruit extract, 1,2-hexanediol, tremella fuciformis (mushroom) extract, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).