tarte Face Tape Foundation full coverage liquid foundation — 12B Natural Matte, hydrating & transfer-proof long-wear

tarte Face Tape Foundation is a full-coverage, long-wear liquid foundation that blurs texture and stays put through sweat, water, and transfer.

This foundation pairs high-coverage performance with skin-friendly hydration to create a natural matte complexion without looking cakey. Built around tarte's tape technology, it minimizes the look of pores, fine lines, and uneven texture while concealing redness, dark spots, and blemishes. The formula is vegan, cruelty-free, and made without common harsh ingredients, offering reliable all-day hold for everyday wear or special occasions.

How does this foundation deliver full coverage without feeling heavy?

Face Tape Foundation uses a concentrated pigment system that hides discoloration and imperfections while maintaining a lightweight skin feel. Silky binders and hydrating ingredients help the formula sit smoothly on skin, reducing the tendency to cake or settle into lines.

• Full pigmentation covers redness, age spots, and blemishes
• Hydrating actives prevent a dry, stiff finish
• Blurring tape technology minimizes visible texture

Is it really long-lasting, waterproof, and transfer-proof?

Yes — the formula is designed for extended wear and resists transfer, sweat, and water, so it maintains coverage through a busy day. Clinical and consumer testing supports up to 12-hour performance for most users, making it dependable for travel, workouts, or long events.

• 12-hour longwear performance in clinical testing
• Transfer-proof and resistant to sweat and water
• Dermatologist-tested for wear comfort

What skin benefits do the active ingredients provide?

Face Tape blends moisture-attracting and antioxidant-rich extracts to improve skin appearance under makeup. Ingredients like snow mushroom and hyaluronic acid help retain hydration, while apple fruit extract contributes antioxidant support to soothe and brighten the complexion.

• Snow mushroom: hydrates and helps smooth skin surface
• Hyaluronic acid: replenishes moisture for a supple feel
• Apple fruit extract: antioxidant support to promote a brighter look

How should I apply it to get the best, most natural finish?

For even, natural-looking coverage, dispense a small amount and build gradually. Use a damp sponge or a dense brush to buff the product into skin, focusing on areas needing more coverage and blending outward to avoid visible edges.

• Start with a pea-sized amount and layer as needed
• Use a damp sponge for skinlike finish or brush for extra coverage
• Set lightly in oily areas with translucent powder if desired

Who is this for: tarte Face Tape Foundation is aimed at anyone seeking high coverage that still looks natural — ideal for people with redness, hyperpigmentation, or uneven texture who want a long-lasting, water-resistant finish. It's a solid pick for those who prefer vegan, cruelty-free cosmetics formulated without parabens, mineral oil, phthalates, triclosan, SLS, or gluten.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Ingredients: Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, phenyl trimethicone, cyclohexasiloxane, butylene glycol, caprylyl methicone, glycerin, PEG-10 dimethicone, trimethylsiloxysilicate, sorbitan isostearate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, aluminum hydroxide, phenoxyethanol, dimethicone crosspolymer, triethoxycaprylylsilane, fragrance/parfum, ethylhexylglycerin, disodium EDTA, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, geraniol, amyl cinnamal, linalool, pyrus malus (apple) fruit extract, 1,2-hexanediol, tremella fuciformis (mushroom) extract, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).