Sweed Lashes

Sweed Cloud Mascara — Dark Brown 0.4 oz | Volumizing, Flake‑Free & Smudge‑Resistant Vegan Formula

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£42.19

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Product details

SWEED Cloud Mascara is a clean, vegan mascara that delivers dramatic volume, length, and a clump-free fan effect with a lightweight, buildable formula.

Designed for everyday wear and professional finishes alike, this dark brown mascara combines a precision wand with a water-resistant (not waterproof) formula that separates lashes from root to tip. Infused with Vitamin B5 and formulated without common irritants, it gives glossy, lifted lashes that hold curl without flaking or smudging. Ideal for anyone seeking fuller-looking lashes with effortless removal.

How does the Cloud Mascara create noticeable volume and length?

The custom-designed wand deposits product evenly while fanning and separating each lash for immediate fullness. The lightweight formula builds with extra coats without clumping, so you can intensify volume and length in moments.

  • Unique cloud-shaped brush coats lashes from root to tip.
  • Flexible, buildable formula that layers smoothly.
  • Glossy finish that enhances perceived length.

Will the mascara flake or smudge during the day?

SWEED Cloud Mascara is formulated to be flake-free and smudge-resistant for wear throughout the day. It’s water resistant but not fully waterproof, making it durable in normal conditions while remaining simple to remove at the end of the day.

  • Flake-free formula built for long wear.
  • Resists smudging under normal daily conditions.
  • Removes easily without harsh rubbing.

Is this mascara suitable for sensitive eyes or ethical preferences?

The formula avoids sulfates, parabens, formaldehyde agents, phthalates, and other common irritants, and it’s gluten-free. SWEED is a vegan, cruelty-free brand, so the product aligns with clean-beauty and ethical standards.

  • Free from sulfates, parabens, and many common allergens.
  • Vegan and cruelty-free formulation.
  • Contains Vitamin B5 for conditioning benefits.

How should I apply and remove the mascara for best results?

Apply from the base of the lashes upward with a slight wiggle to deposit product evenly, then comb through for separation. Remove with a gentle cleanser or oil-based remover—no heavy scrubbing required.

  • Wiggle wand at the lash root and sweep upward for full coverage.
  • Add additional coats to build drama without clumps.
  • Use a gentle makeup remover to dissolve product quickly.

Who is this for: SWEED Cloud Mascara (Dark Brown, 12 ml) is suited to anyone seeking a clean-beauty mascara that performs like a professional product — from everyday users who want natural-looking enhancement to makeup artists and beauty enthusiasts who need reliable volume, separation, and easy layering. It’s especially good for those who prefer vegan, cruelty-free formulas and gentle ingredients without sacrificing dramatic results.

Ingredients

Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499).

FAQ

Q: Is Sweed Cloud Mascara waterproof?

A: No — it is water resistant but not waterproof, so it withstands daily wear and removes easily.

Q: Is this mascara vegan and cruelty-free?

A: Yes, the formula is vegan and cruelty-free and excludes many common irritants.