SURFACE Violet Shampoo for Blonde & Gray Hair, 9 fl oz — Sulfate-Free Purple Shampoo that Tones, Brightens & Nourishes

Designed for anyone who wants cool, luminous blonde, silver, or gray hair without drying sulfates, this violet shampoo deposits a gentle purple tint while delivering conditioning lipids. The formula balances toning and moisture with antioxidant-rich botanicals to reduce brassiness and improve manageability. Use it as part of a routine with the matching conditioner or nourishing mask to maintain tone and shine between salon visits.

How does this shampoo remove brass and yellow tones?

Pure Blonde Violet Shampoo uses concentrated violet pigments that counteract warm, yellow undertones through color theory—purple neutralizes yellow. The pigments rinse out gradually, so results are controlled and buildable with repeated use. It’s formulated to tone while still allowing you to style and color as usual.

• Deep purple maqui berry pigment targets unwanted yellow and brass.
• Buildable toning—use weekly or more often for stronger neutralization.
• Sulfate-free base avoids stripping color and prevents excess fading.
• Rinses clean without leaving heavy residue.

Will this shampoo dry out my hair or make it feel rough?

Unlike some traditional violet shampoos that can leave hair brittle, this formula combines conditioning oils and fruit lipids to maintain softness. Moringa and babassu oils add slip and hydration so hair feels smooth after use. The result is toned color with improved texture rather than dryness.

• Moringa oil for lightweight moisture and shine.
• Babassu oil and fruit lipids smooth fragile blonde strands.
• Gentle cleansing without sulfates preserves natural oils.
• Follow with Pure Blonde Violet Conditioner or Nourishing Mask for extra softness.

How often should I use Pure Blonde Violet Shampoo and how do I apply it?

Frequency depends on your starting tone and how cool you want your color. For maintenance, many people use it once a week; for stronger toning, use 2–3 times weekly until desired level is reached. Apply to wet hair, lather, leave on for a short controlled period if you want extra toning, then rinse thoroughly.

• Apply to wet hair, work into a lather from roots to ends.
• Leave for 1–5 minutes—shorter for subtle tone, longer for stronger effect.
• Rinse well and follow with matching conditioner or mask.
• Adjust frequency based on hair porosity and starting brassiness.

What ingredients support hair health and sustainability in this product?

The formula combines natural and high-performance ingredients to tone without sacrificing hair health. Antioxidant-rich maqui berry supplies pigment and free-radical protection while plant oils hydrate and smooth. SURFACE also follows eco-conscious standards in sourcing and formulation.

• Maqui berry for violet tint and antioxidant support.
• Moringa and babassu oils to nourish and protect fragile hair.
• Sulfate-, paraben-, gluten- and phthalate-free; PETA certified.
• Family-owned brand focused on sustainable, high-performance formulations.

Who is this for: SURFACE Pure Blonde Violet Shampoo is ideal for people with natural or color-treated blonde, silver, or gray hair who want to reduce brassiness while keeping strands soft and healthy. It suits anyone avoiding sulfates and harsh additives and those who prefer plant-forward, cruelty-free haircare. Pair with SURFACE Pure Blonde Violet Conditioner or the Violet Nourishing Mask to extend tone and boost conditioning between salon visits.

• Surface Pure Blonde Violet Shampoo 9 Ounces
• Package may vary
• Ounce may vary from 9 oz or 10 oz

Ingredients

aristotelia chilensis fruit extract (maqui berry), moringa oleifera seed oil , orbignya oleifera (babassu) seed, mangifera indica (mango) fruit extract, linum usitatissimum (flax) seed oil, aloe barbadensis leaf juice, hydrolyzed soy protein, violet external 2 (ci 60730), glycereth-26, chlorhexidine dihydrochloride, hydrolyzed vegetable protein pg-propyl silanetriol, violet 2 (ci 60725), theobroma cacao (cocoa) seed butter, helianthus annuus (sunflower) seed oil, ceramide NP, tourmaline, hydrolyzed amaranth protein, lauryldimonium hydroxypropyl hydrolyzed soy protein, benzophenone-4, ascorbic acid (Vitamin C), tocopheryl acetate (Vitamin E), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sodium lauryl sulfoacetate, disodium laureth sulfosuccinate, sodium lauroyl sarcosinate, cocobetaine, sodium cocoyl isethionate, glycol distearate, amodimethicone, c11-15 pareth-7, laureth-9, glycerin, trideceth-12, decyl glucoside, divinyldimethicone/ dimethicone copolymer, c12-13 pareth-23, c12-13 pareth-3, polyquaternium-7, phenoxyethanol, fragrance/parfum, carbomer, polyquaternium-10, citric acid, ppg-5-ceteth-20, sodium hydroxide, santalum album (sandalwood) oil, retinyl palmitate (Vitamin A), oil cocos nucifera (coconut) oil, water/eau