Sol de Janeiro Brazilian Joia Strengthening & Smoothing Shampoo 10 fl oz — Sulfate-Free, Color-Safe Repair for Fine to Medium Hair

Sol de Janeiro Brazilian Joia Strengthening & Smoothing Shampoo is a sulfate-free, color-safe cleanser that repairs weakened strands, smooths frizz, and leaves fine to medium hair soft and lightly scented with Cheirosa '62.

This updated formula is built to restore and protect hair without adding weight. It combines plant-based repair technology with nourishing South American oils and a warm gourmand fragrance of pistachio, salted caramel and vanilla. Designed for fine to medium hair, it targets damage and split ends while keeping hair manageable and touchably soft.

How does this shampoo repair damaged hair?

The formula uses SOL Seal Technology — plant-derived microcapsules that adhere to compromised cuticles and help reconstruct strands. Regular use helps reduce the visible effects of breakage and makes hair more resilient to daily stressors.

• Microcapsules mimic repair agents to fill and smooth broken cuticle layers.
• Brazil Nut Oil supplies selenium and fatty nutrients to restore surface shine.
• Buriti Fruit oil smooths and seals cuticles to minimize frizz and brittleness.

Will this weigh my fine hair down or strip color?

No — the shampoo is formulated to be weightless and safe for color-treated hair. It removes build-up gently without harsh sulfates, preserving color vibrancy and maintaining natural movement for fine to medium textures.

• Sulfate-free surfactants cleanse without aggressive dryness.
• Silicone- and sulfate-free blend keeps hair light and bouncy.
• Color-safe formulation helps maintain salon-treated tones.

How should I use it to get the best results?

For repair-focused results, use the shampoo with the matching Brazilian Joia Strengthening + Smoothing Conditioner. Apply the shampoo to wet hair, lather, rinse, then follow with conditioner from mid-lengths to ends to renew moisture and seal the hair surface.

• Cleanse with the Brazilian Joia Strengthening + Smoothing Shampoo.
• Apply conditioner mid-length to ends; leave for 2–3 minutes, then rinse.
• Finish with the Brazilian Joia Milky Leave-in Conditioner before styling for detangling and heat defense.

What scent and sensory experience does it provide?

The cleanser carries the Cheirosa '62 gourmand signature — a warm mix of pistachio, salted caramel and vanilla that lingers subtly after rinsing. The texture is lightweight and foaming enough to distribute easily, while leaving hair soft rather than coated.

• Warm gourmand fragrance: pistachio, salted caramel, and vanilla notes.
• Light foam that spreads evenly without heavy residue.
• Leaves hair soft with a gentle, lasting scent.

Who is this for? If you have fine to medium hair that’s experienced breakage, split ends or frizz and you want a lighter, repair-focused routine, this shampoo is formulated for you. It suits color-treated hair and anyone who prefers vegan, cruelty-free, silicone- and sulfate-free products, plus lovers of the Cheirosa '62 fragrance who want salon-style smoothing without heaviness.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool. Contains nuts- has Brazil Nut