SEVEN Hydrate Sulfate-Free Shampoo for Dry Hair — Cactus Flower & Pro Vitamin B5, Made in USA

SEVEN Hydrate Sulfate Free Shampoo is a rich, moisture-first cleanser that refreshes dry hair using cactus flower extract and Pro Vitamin B5 without sulfates or parabens.

Hydrate is designed to deliver a creamy, residue-free lather that cleans while replenishing moisture lost from heat, color, or environmental exposure. Formulated in the USA and developed with stylist insight, this sulfate- and paraben-free shampoo pairs botanical humectants with Pro Vitamin B5 to leave hair feeling softer and more manageable after rinsing. Its gentle base makes it suitable for daily or occasional use across a range of hair textures, from fine and straight to curly and porous.

How does Hydrate shampoo restore moisture without weighing hair down?

The formula focuses on water-binding and lightweight conditioning ingredients that attract and retain hydration rather than coating the hair. Pro Vitamin B5 helps lock in moisture, while cactus flower and sugarcane-derived components provide humectant support, resulting in hydrated strands that still move naturally.

• Light foaming base for effective cleansing without heavy silicones
• Cactus flower extract to help retain surface moisture
• Pro Vitamin B5 for improved softness and elasticity
• Sulfate- and paraben-free for gentler everyday use

Will this shampoo work on colored or chemically treated hair?

Hydrate's gentle surfactants and nourishing actives are formulated to clean without stripping vibrant pigments or disrupting chemical services. While not a color-protecting system by claim, it minimizes harsh cleansing agents that can accelerate fading and helps maintain manageability after salon treatments.

• Sulfate-free base reduces aggressive pigment removal
• Removes residue while supporting strand flexibility
• Pairs well with conditioners and treatments for color care

How should I use SEVEN Hydrate for best results?

Apply a palm-sized amount to wet hair, emulsify between hands, then massage into scalp and lengths until you get a rich lather; rinse thoroughly. For maximum softness, follow with SEVEN Hydrate conditioner or a leave-in treatment to seal moisture and tame frizz.

• Use on wet hair; massage scalp for 30–60 seconds
• Rinse and repeat if hair is heavily soiled or product-laden
• Follow with a hydrating conditioner to lock in benefits

What ingredients should I expect and what do they do?

Hydrate combines plant-based extracts with performance vitamins and gentle cleansing agents. Key elements include cactus flower for moisture retention, Pro Vitamin B5 for softness and resiliency, and sugarcane derivatives that support lather and hydration without heavy build-up.

• Cactus flower: humectant support for surface hydration
• Pro Vitamin B5: improves texture and strand strength
• Sugarcane-derived surfactants: effective yet mild cleansing
• Free from sulfates and parabens for gentler daily use

Who is this for: SEVEN Hydrate Sulfate Free Shampoo is ideal for people with dry, porous, or brittle hair seeking a moisturizing wash that doesn’t leave a heavy residue. It suits anyone wanting a salon-grade, cruelty-free option formulated with botanicals and Pro Vitamin B5—especially those who avoid sulfates and parabens. If you often style with heat, live in dry climates, or regularly color your hair, Hydrate can help maintain softness and manageability between salon visits.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropylamine Oxide, Glycerin, Butyrospermum Parkii (Shea) Butter, Algae Extract, Camellia Sinensis Leaf (White Tea) Extract, Arctium Majus Root (Burdock) Extract, Citrus Limon (Lemon) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Helianthus Annuus (Sunflower) Seed Extract, Malva Sylvestris (Mallow) Flower Extract, Equisetum Arvense (Horsetail) Extract, Hibiscus Rosa-Sinensis Flower Extract, Hydrastis Canadensis (Golden Seal) Root Extract, Panthenol, Cereus Grandiflorus (Cactus) Flower Extract, Betaine, Butylene Glycol, C11-15 Pareth-7, C12-16 Pareth-9, Cetrimonium Chloride, Citric Acid, Cocamidopropyl Hydroxysultaine, Cocamide MEA, Cysteine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Hexapeptide-11, Hexylene Glycol, Hydrolyzed Rice Protein, PEG-12 Dimethicone, PEG-150 Distearate, PEG-200 Hydrogenated Glyceryl Palmate, PEG-7 Glyceryl Cocoate, Phytantriol, Polyquaternium-59, Polyquaternium-7, Silicone Quaternium-3, Sodium Hydroxide, Sodium Lauroyl Sarcosinate, Tetrasodium Glutamate Diacetate, Trideceth-12, Trimethylsiloxyamodimethicone, Ethylhexylglycerin, Phenoxyethanol, Pyrus Malus (Apple) Fruit Extract, Saccharum Officinarum (Sugarcane) Extract, Fragrance (Parfum).