REF Illuminate Colour Shampoo — 9.63 oz sulphate-free, vegan color-protecting formula with organic açaí

REF Illuminate Colour Shampoo is a sulphate-free, vegan shampoo designed to protect color, strengthen strands and add reflective shine to natural and color-treated hair.

Formulated with organic açaí and linseed oil, this gentle shampoo cleanses without stripping pigments while delivering antioxidants and conditioning agents that help detangle and nourish. The composition avoids sulfates, parabens and animal-derived ingredients, making it a suitable pick for people who want to maintain vibrant color and healthy-looking hair with kinder ingredients.

How does this shampoo preserve hair color?

The formula minimizes color fade by cleansing with mild surfactants that don’t aggressively remove dye molecules from the hair shaft. Antioxidant-rich botanical extracts help protect cuticle integrity so light reflects better off the hair surface, keeping tones brighter between salon visits.

• Contains gentle, non-stripping cleansing agents
• Botanical antioxidants (organic açaí) defend against environmental dulling
• Linseed oil smooths the cuticle to enhance color reflection

Will it make hair feel nourished and easier to manage?

Yes — the blend of plant oils and conditioning ingredients reduces tangles and leaves hair feeling softer after rinsing. Those moisturizing components also support elasticity and can make styling simpler by reducing friction and breakage during combing.

• Detangling agents for smoother wet combing
• Linseed oil adds slip and softness
• Antioxidants support scalp and strand vitality

Is this shampoo suitable for different hair types and treatments?

The product is designed for both natural and color-treated hair and works well on fine to medium textures; very dry or highly porous hair may benefit from follow-up conditioning or mask treatments. Because it is free of sulphates and parabens, it’s compatible with many salon services and safe for routine use to maintain tone and shine.

• Safe for natural, highlighted, bleached and dyed hair
• Vegan and cruelty-free — no animal-derived ingredients
• Paraben- and sulphate-free for gentler regular cleansing

How should I use REF Illuminate Colour Shampoo for best results?

Apply a palm-sized amount to wet hair, working into a gentle lather from roots to ends, then rinse and repeat if needed. For maximum color vibrancy follow with a color-protecting conditioner or weekly hair mask tailored to your hair porosity.

• Massage thoroughly for 30–60 seconds to lift impurities
• Rinse with cool to lukewarm water to help seal the cuticle
• Pair with a REF color-preserving conditioner or mask

Who is this for? REF Illuminate Colour Shampoo is aimed at anyone who colours their hair or wants to enhance natural shine while avoiding harsh chemicals: value-conscious salon clients, vegan shoppers, and those seeking kinder daily hair care. If you want to sustain salon color, reduce tangling and add visible gloss without sulfates or parabens, this shampoo provides a practical, plant-forward option to keep hair looking luminous between treatments.

Ingredients

B01N37KX6R