Redken Brews Clay Pomade for Men — Volumizing Matte Hold, High Hold for Fine & Medium Hair

This clay pomade from Redken Brews is formulated to give hair a roughed-up, textured look with strong hold and a low-shine, natural finish. Designed to boost volume in flat or fine hair while keeping medium hair sculpted, it works well on dry or slightly damp hair for day-long definition without stiffness or flaking. The product comes from Redken's men's grooming line, a professional brand with decades of salon heritage aimed at simple, effective styling solutions.

How does this clay create volume in fine hair?

The formula uses a grittier clay texture that grips individual strands to lift roots and add visible fullness. Instead of weighing hair down like heavier waxes, it builds structure and dimension while maintaining a matte appearance. You'll notice thicker-looking hair that keeps shape without feeling sticky.

• Gritty clay texture for root lift and strand separation
• Lightweight finish avoids flattening fine hair
• Works on dry or damp hair for flexible styling

Will it hold styles all day without flaking?

Yes — the high-hold formula is designed for long-lasting control while resisting crunch and visible flakes. It locks in shape and texture so you can touch up less frequently, whether you're creating a messy crop or structured side-sweep. The result is a durable hold with a natural, lived-in look.

• Maximum hold level provides all-day control
• No stiff, crunchy residue when applied correctly
• Matte finish prevents shiny buildup that attracts attention

How do I use this pomade for best results?

Work a pea-to-quarter-size amount between palms to warm the clay, then distribute through dry or towel-dried hair from roots to ends. For added volume, apply at the roots and rough up with fingers; for textured separation, twist small sections. Start light and build product as needed to avoid overloading hair.

• Apply to dry hair for maximum texture and grit
• Use on damp hair for softer, more malleable hold
• Layer gradually to reach desired hold and thickness

Is this suitable for other hair types or daily use?

While optimized for fine to medium hair, the clay works on most hair types that benefit from matte texture and strong hold. Coarser hair can use slightly more product for grip, and those with thin hair will see improved volume without heavy residue. It's gentle enough for regular styling but wash out with normal shampooing.

• Fine and medium hair get the most visible volume gains
• Coarse hair can use more product for tighter hold
• Daily use is feasible; removes with standard shampoo

Who is this for? This product is aimed at men seeking a dependable, salon-quality clay to add volume, texture, and strong hold without shine. Ideal for anyone who prefers a natural, gritty finish — from short crops and pompadours to messy, lived-in looks. It's especially helpful for men with flat or fine hair who want fuller-looking styles that last through a busy day.

Ingredients

AQUA / WATER, CERA ALBA / BEESWAX, BIS-DIGLYCERYL POLYACYLADIPATE-2, VA/CROTONATES/VINYL NEODECANOATE COPOLYMER, TRIBEHENIN, CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM / MINERAL OIL, CETEARETH-33, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, KAOLIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, AMINOMETHYL PROPANOL, METHYLPARABEN, SORBIC ACID, ISOCETETH-20, ETHYLPARABEN, PARFUM / FRAGRANCE, SODIUM BENZOATE, TALC, DISODIUM COCOAMPHODIPROPIONATE, PROPYLPARABEN, BENZOPHENONE-4, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, Bis-PEG-12 DIMETHICONE BEESWAX, CI 14700 / RED 4, CI 15510 / ORANGE 4, CI 19140 / YELLOW 5, BENZYL SALICYLATE, COUMARIN, LINALOOL, CI 42053 / GREEN 3, LIMONENE, CI 60730 / EXT. VIOLET 2, EUGENOL, DISODIUM EDTA, BUTYLPHENYL METHYLPROPIONAL, CINNAMAL, CI 42090 / BLUE 1