Redken Blondage Purple Shampoo for Blonde, Bleached & Highlighted Hair — 10.1 fl oz, Anti-Brass Strengthening

This formula pairs ultra-violet color pigments with a Triple Acid Protein complex centered on salicylic acid to lift unwanted warm tones and fortify fragile, chemically treated strands. It gently cleanses while depositing cooling violet pigments so color looks fresher longer between salon visits. The texture leaves hair manageable and less prone to breakage when used as directed.

How does this purple shampoo remove brassy or yellow tones?

Violet pigments sit opposite yellow and orange on the color wheel, so when applied they counteract warm undertones, producing a cooler, more neutral blonde. The product deposits pigment gradually to avoid over-toning, so results are buildable and controllable with repeated use.

• Pure violet/purple pigments instantly mute yellow and orange hues
• Use 2–3 times weekly for maintenance between color appointments
• Leave in 3–5 minutes to control intensity; rinse if tone becomes too cool

Will this help repair or strengthen bleached hair?

Yes — the Blondage blend includes a Triple Acid Protein complex (with salicylic acid and amino acids) that helps reinforce weakened cuticles and improve tensile strength. Regular use supports smoother strands and reduces the appearance of frizz and breakage without stripping color.

• Salicylic acid and protein derivatives target internal fiber repair
• Glycerin and conditioning agents add softness and manageability
• Formulated for color-treated hair to cleanse without excessive fading

How should I use it to get predictable results?

Apply to wet hair, work into a lather from roots to ends, and let the pigment sit for a short window to tailor the effect. Frequency and timing change the intensity: shorter leave-in times for light toning, longer for stronger correction. Always follow with a conditioner to restore moisture after pigment deposition.

• Suggested use: apply 2–3 times per week
• Leave on 3–5 minutes; adjust based on your starting tone and desired coolness
• Rinse thoroughly and follow with a moisturizing conditioner

Does it work on all kinds of blonde and highlighted hair?

Blondage is created for a wide range of lightened hair—full bleaches, salon highlights, and color-treated blondes. It’s gentle enough to maintain brightness while still delivering corrective toning for brassy patches. For very porous or heavily damaged hair, pair with restorative treatments for best outcomes.

• Suitable for bleached, highlighted, and color-treated blonde shades
• Helps maintain salon color and reduces visible brass between visits
• Best combined with strengthening masks if hair is severely compromised

Who is this for: Redken Blondage Color Depositing Purple Shampoo is aimed at anyone with lightened hair who wants to keep blonde tones cool, extend color life, and improve strand resilience. Ideal for clients who visit the salon regularly but need an at-home maintenance product, as well as DIY blonds looking to control unwanted warmth without aggressive stripping. If your hair is extremely porous or fragile, incorporate a deep-conditioning or protein treatment alongside Blondage for balanced care.

Ingredients

Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Sodium Lauryl Sulfate, Parfum/Fragrance, Amodimethicone, Sodium Chloride, Sodium Benzoate, Polyquaternium-7, Polyquaternium-10, Peg-40 Hydrogenated Castor Oil, Ci 60730/Acid Violet 43, Salicylic Acid, Carbomer, Bht, Trideceth-6, Linalool, Arginine, Glutamic Acid, Serine, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Cetrimonium Chloride, Coumarin, Sodium Acetate, Isopropyl Alcohol, Phenoxyethanol, Sodium Hydroxide, Citric Acid.