Pureology Strength Cure Blonde Purple Shampoo for Blonde & Lightened Hair, 1.7 fl oz — Zero-Sulfate Tone + Strengthen

Pureology Strength Cure Blonde Purple Shampoo is a zero-sulfate, color-depositing cleanser that neutralizes brass while strengthening blonde and lightened hair.

Designed for salon-treated, highlighted, or naturally light hair, this concentrated 1.7 fl oz formula combines purple toning pigments with strengthening and antioxidant ingredients to reduce unwanted yellow and brassy tones without stripping color. The fragrance-forward aromatherapy blend of pear, rose, and sandalwood leaves hair smelling refined, while Pureology’s AntifadeComplex helps protect color vibrancy during cleansing.

How does this purple shampoo remove brass without damaging color-treated hair?

By depositing purple pigments that counteract orange and yellow undertones, the shampoo visually neutralizes brass while using a ZeroSulfate base to avoid harsh stripping. Pureology layers color protection technology with gentle surfactants so you get toning benefits and preserved dye molecules.

• Blue-based purple pigments target yellow and orange brassy tones.
• AntifadeComplex helps preserve dyed pigments during washes.
• Sulfate-free surfactants cleanse without aggressive color removal.
• Formulated specifically for blonde, platinum, grey, and silver shades.

Can this shampoo repair damage from lightening and heat?

Yes — the Strength Cure Blonde formula combines plant-based protein and antioxidants to fortify weakened fibers and help reduce future breakage. Regular use supports smoother strands and improved texture, particularly when paired with the matching conditioner in the Strength Cure line.

• Keravis plant-protein helps rebuild strand strength and resilience.
• Astaxanthin antioxidant supports recovery from oxidative stress and styling damage.
• Use with Strength Cure Conditioner to hydrate ends and minimize split ends.
• Safe for frequent use because it avoids sulfates and parabens.

How do I use this shampoo to achieve the right tone for my blonde?

Application time controls how much purple pigment deposits: shorter rinses give subtle toning, while longer processing deepens neutralization. Adjust time depending on your current blonde level — warm, neutral, or cool — and repeat washes as needed for stronger correction.

• Warm blondes: leave 1–3 minutes for gentle toning.
• Neutral blondes: leave 3–5 minutes for balanced correction.
• Cool blondes: leave 5–15 minutes for maximum neutralization.
• Apply a quarter-sized amount, emulsify from roots to ends, then rinse and follow with conditioner.

Will this shampoo work for grey, silver, or highlighted hair?

Absolutely — the purple pigments are effective on a spectrum of light hair colors, from icy whites to honey blondes, and can refresh silver and grey tones by eliminating yellowing. It’s formulated to be gentle on color-treated hair, so it’s suitable for regular maintenance between salon visits.

• Brightens and neutralizes unwanted warmth on grey and silver tones.
• Safe for highlighted, balayaged, and fully lightened hair.
• Helps extend time between professional toning appointments.
• Pairs with Strength Cure Blonde Conditioner for optimal results.

Who this product is for: If you have color-treated, lightened, highlighted, silver, or naturally blonde hair and want an effective toning shampoo that also supports repair, Pureology Strength Cure Blonde Purple Shampoo is formulated for you. It’s especially helpful for anyone seeking sulfate-free care that both neutralizes brass and contributes to hair strength, either as a weekly treatment or part of a regular color-maintenance routine. For best results, combine with the Strength Cure Blonde Conditioner and follow timing guidelines based on your current tone.

Ingredients

AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE