Pureology Strength Cure Blonde Purple Conditioner 1.7 fl oz — Toner & Repair for Brassy, Lightened Hair

This formula is free of sulfates and parabens, cruelty-free and vegan, and created specifically for color-treated blondes, platinums, and silvers who need both toning and repair in one product. The aromatherapy blend of pear, rose, and sandalwood gives a subtle, pleasant scent without overpowering. Use brief processing times to tailor the level of toning to your desired shade.

How quickly does this conditioner neutralize brassiness?

Processing time controls how much purple pigment deposits on hair: shorter times soften yellowing, while longer times intensify cooling for icy shades. Results are visible after a single use, with cumulative toning over repeated applications for longer-lasting brass control.

• Warm blondes: 1–3 minutes for mild toning
• Neutral blondes: 3–5 minutes for balanced neutralization
• Cool blondes/platins: 5–15 minutes for stronger purple correction

Will this conditioner help repair lightened or damaged hair?

Yes — the formula combines plant-derived protein Keravis to reinforce weakened fiber and Astaxanthin, an antioxidant that supports hair recovery. While it's not a medical treatment, it helps fortify strands, reduce breakage, and smooth the surface for healthier-looking hair over time.

• Keravis helps strengthen and reduce future damage
• Astaxanthin provides antioxidant support for strand repair
• Conditioning base detangles and smooths cuticles for easier styling

How should I use it in my at-home color care routine?

Use after shampooing with Strength Cure Blonde Shampoo or another gentle, sulfate-free cleanser. Apply from midlengths to ends, leave on according to your desired toning level, then rinse thoroughly. For best results, integrate once or twice weekly and pair with other color-care products from Pureology.

• Apply a small, dime-sized amount to clean, towel-dried hair
• Massage through mid-lengths and ends; avoid heavy application at roots
• Follow recommended timing based on desired tone, then rinse
• Use regularly to maintain neutralized brass and improved texture

Does it suit all types of blonde and lightened color-treated hair?

This purple conditioner is formulated to work across the blonde spectrum — from honey blondes to silver and platinum. It deposits blue-based purple pigments that counteract yellow and orange undertones, while conditioning and protecting chemically treated hair.

• Effective on highlighted, balayage, full-bleach, and natural blondes
• Safe for color-treated hair thanks to AntifadeComplex and sulfate-free formulation
• Vegan and paraben-free for cleaner beauty routines

Who is this for: Ideal for anyone with color-treated blonde, highlighted, silver, or lightened hair seeking to eliminate brass, strengthen weakened strands, and preserve salon color between visits. It’s suited to users who prefer vegan, sulfate-free products and want a manageable at-home toning step without professional-only treatments.

Ingredients

AQUA / WATER / EAU, CETEARYL ALCOHOL, TAURINE, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, PARFUM / FRAGRANCE, GLYCERIN, CI 60730 / ACID VIOLET 43, BENZOIC ACID, TRIDECETH-6, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, CAMELINA SATIVA SEED OIL, POLY(LINSEED OIL), BUTYLENE GLYCOL, ARGININE, POTASSIUM HYDROXIDE, CETRIMONIUM CHLORIDE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, 2-OLEAMIDO-1,3-OCTADECANEDIOL, BENZOPHENONE-4, ORCHIS MASCULA EXTRACT, HAEMATOCOCCUS PLUVIALIS EXTRACT, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE