Pureology Purple Shampoo for Blonde & Lightened Color-Treated Hair, 9 fl oz — Strengthening & Sulfate-Free

Pureology Strength Cure Blonde Purple Shampoo is a sulfate-free, color-depositing shampoo that tones brassiness and helps strengthen lightened, blonde, grey or silver color-treated hair.

This concentrated purple shampoo combines deep toning pigments with strengthening ingredients to neutralize unwanted yellow and orange tones while supporting fragile, over-processed hair. The formula pairs Pureology’s AntifadeComplex with Keravis plant-based protein and antioxidant Astaxanthin to replenish weakened strands and help maintain salon color vibrancy. It’s vegan, paraben-free, and designed for use as part of a two-step Strength Cure Best Blonde system with the matching conditioner.

How does this shampoo remove brassiness without stripping color?

The product uses blue-based purple pigments that deposit gentle violet tones to counteract warm yellow and orange undertones in blonde, platinum, grey and silver hair. Because the base is ZeroSulfate, it cleanses without aggressive surfactants that can fade dye or dry the hair, preserving color for longer.

• Deep purple pigments neutralize yellow and orange brassy hues.
• ZeroSulfate formulation protects dyed hair from excess fading.
• AntifadeComplex helps lock in color vibrancy between salon visits.

Will this shampoo repair and strengthen damaged, lightened hair?

Yes — the formula combines reparative actives to help rebuild and protect weak strands. Keravis, a plant-based protein, helps reinforce the hair shaft, while Astaxanthin supplies antioxidant support that contributes to improved manageability and resilience over time.

• Keravis plant protein fortifies and helps reduce breakage.
• Astaxanthin antioxidants support surface repair and shine.
• Regular use improves texture and helps prevent future damage.

How should I use this purple shampoo for best toning results?

Apply a small, dime-to-quarter sized amount to wet hair, focus on mid-lengths and ends where brassiness is most visible, and emulsify into a rich lather. Leave on according to your blonde level — shorter for warm blondes and longer for cool or very light blondes — then rinse and follow with the Strength Cure Best Blonde Conditioner for balanced hydration.

• Warm blondes: rinse after 1–3 minutes for subtle toning.
• Neutral blondes: leave 3–5 minutes for medium toning effect.
• Cool/very light blondes: 5–15 minutes for stronger neutralization.
• Repeat or extend processing time for extra toning as needed.

Is this shampoo safe for regular color-treated use and daily routines?

The gentle, sulfate-free base and professional-grade toning pigments make it suitable for routine use, with direction-based timing to prevent over-toning. It’s vegan and free from parabens, aligning with salon standards for color care without compromising coloration.

• Formulated for color-treated, highlighted, and lightened hair.
• Vegan and paraben-free, meeting professional salon expectations.
• Use as part of a regular maintenance routine for color longevity.

Who is this for: Pureology Strength Cure Blonde Purple Shampoo is ideal for people with blonde, highlighted, grey or silver color-treated hair who want to neutralize brassiness while improving strand strength. Choose it if your hair is lightened or over-processed, you’re looking for salon-grade toning without harsh sulfates, and you prefer vegan, professionally trusted formulas. Pair with the Strength Cure Best Blonde Conditioner to restore moisture and complete the toning system.

Ingredients

AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE