Pureology Pure Volume Shampoo for Fine, Color-Treated Hair — 9 fl oz, Sulfate-Free Lightweight Volume

Pureology Pure Volume Shampoo is a lightweight, sulfate-free cleansing formula designed to boost body and movement in fine, flat, color-treated hair while preserving color vibrancy.

This shampoo pairs volumizing actives with Pureology’s color-care technology so you can lift roots and add shape without stripping dyes. The blend uses wheat protein to create body, eucalyptus leaf extract to support the scalp environment, and an Antifade Complex plus UV-filtering sunflower seed and vitamin E to help maintain color and shine. The vegan, ZeroSulfate® formulation is free from sulfates, parabens, mineral oil and animal-derived ingredients.

How does Pure Volume Shampoo add lift without weighing hair down?

The lightweight formula deposits subtle support at the cuticle level so strands feel fuller without stiffness. Wheat protein temporarily swells the hair shaft to create more visible volume, while the gentle cleanser removes buildup that flattens roots.

• Wheat protein for temporary strand expansion and body
• Gentle sulfate-free surfactants that cleanse without heavy residue
• Root-lifting action to improve natural movement and shape

Will this shampoo protect my color-treated hair?

Yes — Pureology formulas include a patented Antifade Complex that helps protect dye molecules during routine washing. Sunflower seed extract acts as a UV filter and vitamin E helps shield hair from environmental stressors that can dull color over time.

• Antifade Complex to support long-lasting color payoff
• Sunflower seed UV filter and vitamin E for environmental protection
• Sulfate- and paraben-free base reduces aggressive fading

How should I use Pure Volume Shampoo for best results?

Start with a dime-sized amount at the scalp, emulsify into a lather, and work the product down the lengths to remove oils and buildup. Rinse thoroughly and repeat if you need deeper cleansing, then follow with Pureology Pure Volume Conditioner to reinforce body and manageability.

• Apply to wet hair at the scalp, lather, and rinse
• Repeat for extra clarification on oily or product-heavy hair
• Pair with Pure Volume Conditioner for enhanced body and smoothness

What sensory experience can I expect from the shampoo?

The scent profile layers pink grapefruit top notes with wild rose and cedarwood base tones for a fresh, balanced aromatherapy impression. The texture is lightweight and easy to spread, creating a creamy lather that rinses clean without tackiness.

• Bright pink grapefruit balanced with floral wild rose and grounding cedarwood
• Light, creamy lather that rinses without residue
• Vegan, cruelty-free scent system aligned with Pureology’s clean formulations

Who is this for: Pure Volume Shampoo is designed for people with fine, flat, or limp hair that has been color-treated and needs boost and body without sacrificing color integrity. It also suits anyone seeking a gentle, vegan cleansing option that clarifies roots, refreshes scalp feel, and improves hair movement while delivering salon-grade color protection.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE