Pureology Pure Volume Shampoo — 33.8 fl oz Lightweight, Sulfate-Free Volumizing Shampoo for Fine, Color-Treated Hair

Pureology Pure Volume Shampoo is a lightweight, sulfate-free shampoo that lifts fine, flat color-treated hair to create noticeable body and natural movement.

Designed for hair that needs a clean, weightless boost, this salon-grade formula combines wheat protein and eucalyptus leaf extract to add texture at the roots while preserving color vibrancy. The blend is vegan and free from sulfates, parabens, mineral oil, and animal-derived ingredients, and it includes Pureology’s Antifade Complex® to help shield dyed hair from fading caused by daily styling and environmental exposure.

How will this shampoo change the look and feel of my hair?

The shampoo clarifies scalp buildup without stripping hair, so roots lift more easily and strands feel lighter overall. Expect increased body, enhanced movement, and a cleaner foundation for styling products or dry shampoo. Results are most noticeable on fine or flat hair, but it also refreshes thicker textures when extra lift is needed.

• Gently cleanses to remove oils and residue that weigh hair down
• Wheat protein adds structure and volume to individual strands
• Eucalyptus leaf extract supports scalp refreshment and follicle health
• Antifade Complex® and UV-filtering sunflower seed help protect color

Is it safe for color-treated hair and how does it protect color?

Yes — Pureology created this formula specifically for color-treated hair, combining mild cleansing with color-preserving ingredients. Antifade Complex® works alongside vitamin E and a UV filter from sunflower seed to reduce color-depleting effects from sun and styling, helping shades remain vibrant between salon visits.

• ZeroSulfate® cleansing system reduces harsh stripping
• Antifade Complex® helps maintain pigment longevity
• Vitamin E and UV filter fight environmental color fade

How should I use Pure Volume Shampoo for best results?

Apply a small, dime-sized amount to wet hair focusing on the scalp, emulsify to create a lather, then work the formula through to the ends. Rinse and repeat if hair needs a deeper cleanse; follow with a volumizing conditioner or lightweight styling product to maximize lift and shape. Using the full Pure Volume system—shampoo plus conditioner—delivers more consistent body and manageability.

• Apply to wet hair, concentrate at the scalp, then rinse thoroughly
• Repeat for heavy oils or product buildup
• Pair with Pure Volume Conditioner for added fullness and detangling

What sensory experience and ingredients can I expect?

The scent combines pink grapefruit, wild rose, and cedarwood for an uplifting aromatherapy-style fragrance that complements the fresh, clean finish. Key functional ingredients include wheat protein for lift, eucalyptus leaf extract to invigorate the scalp, vitamin E for antioxidant support, and a sunflower-derived UV filter to help protect color from sunlight.

• Signature citrus-floral-woody scent for a refreshing wash
• Wheat protein for body and strand support
• Eucalyptus leaf extract to refresh the scalp and hair base

Who this is for: Pureology Pure Volume Shampoo is best for anyone with fine, limp, or flat color-treated hair seeking a lightweight lift without sacrificing color protection. It's also a solid option for those who prefer vegan, cruelty-free haircare free from sulfates and parabens. If you want a salon-quality wash that clarifies, adds structure at the roots, and helps maintain color between appointments, this formula is designed for you.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE