Pureology Hydrate Shampoo for Dry or Color-Treated Hair — 8.5 oz, Sulfate-Free Hydration & Color Protection

Pureology Hydrate Shampoo is a sulfate-free, ultra-creamy shampoo that moisturizes dry or color-treated hair while protecting color vibrancy and leaving strands soft and manageable.

Designed for medium to thick hair, this salon-quality formula cleanses gently without stripping natural oils and delivers concentrated hydration using a 100% vegan recipe. Infused with rose extract, green tea, and Pureology’s patented Antifade Complex®, it improves detangling and restores healthy-looking shine when used as part of the Hydrate system.

How does this shampoo restore moisture without harming color?

The formula skips sulfates and uses milder cleansing agents that remove buildup while keeping moisture balance intact, helping color last longer. Pureology's Antifade Complex® helps protect pigments from fading, so hair retains vibrancy after repeated washes.

• ZeroSulfate surfactants for gentle cleansing
• Antifade Complex® to shield color molecules
• Vegan humectants and emollients to replenish hydration

What should I expect in texture, lather, and scent?

This shampoo delivers a rich, creamy lather that spreads easily through medium to thick hair, allowing even coverage from roots to ends. The texture feels luxurious and rinses clean without leaving a heavy residue; scent notes are fresh and floral from rose extract.

• Creamy, salon-quality lather for efficient cleansing
• Non-greasy finish that keeps hair lightweight
• Subtle rose-forward fragrance with green tea freshness

How does it improve detangling and manageability?

When paired with Hydrate Conditioner, the system improves slip and softness, making combing and styling easier—clinical results show significantly improved detangling. The moisturizing actives smooth the cuticle, reducing friction and knotting during wet-styling routines.

• Hydrate system offers up to 3x more moisture in one use
• Leaves hair 93% easier to detangle when used with conditioner
• Smooths cuticle for reduced breakage while combing

How do I use Pureology Hydrate Shampoo for best results?

Apply a small, dime-sized amount to wet hair and massage into the scalp, working the creamy lather through to the ends. Rinse thoroughly and follow with Hydrate Conditioner for deeper moisture and color protection—regular consistent use preserves hydration and shine.

• Use a small amount; concentrate on roots then distribute to ends
• Rinse fully before conditioning to avoid build-up
• Pair with other Hydrate products for optimal color and moisture care

Who this is for: Pureology Hydrate Shampoo suits people with dry, brittle, or chemically processed color-treated hair—especially those with medium to thick textures seeking salon-grade moisture and color protection. It’s a good pick for anyone wanting a vegan, sulfate-free cleanse that prioritizes hydration, easier detangling, and long-lasting vibrancy without harsh detergents.

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT