PURA D'OR Biotin Hair Thinning Therapy Shampoo — 16 fl oz, Argan-Infused Volumizing, Sulfate-Free Color-Safe

PURA D'OR Hair Thinning Therapy Biotin Shampoo is a biotin- and argan-infused volumizing shampoo designed to cleanse gently while supporting fuller-looking hair and improved scalp balance.

This shampoo from PURA D'OR's Blue Line combines a blend of botanical extracts, vitamins and oils to help strengthen strands and hydrate the scalp without sulfates. Formulated for both men and women, it works on natural, colored, curly or straight hair and is compatible with routine use as part of a multi-step hair care system. The scent is subtle and herbal, and the product comes in a 16 fl oz bottle for regular home use.

How does this shampoo help with fine or thinning hair?

The formula includes biotin and argan oil plus other key actives that aim to support hair fiber strength and scalp moisture. Regular cleansing removes buildup that can weigh hair down, allowing strands to appear fuller and more manageable. While individual responses vary, many users report improved texture and body when used consistently with the matching conditioner.

• Contains biotin and argan oil for strengthening and hydration
• Gentle surfactants remove excess oil and residue without stripping
• Herbal extracts help condition the scalp environment for healthier-looking hair

Is this safe for color-treated and chemically processed hair?

Yes — the shampoo is formulated to be color-safe and free of harsh sulfates that can accelerate color fade. Its moisturizing components help reduce dryness and frizz often associated with chemical services. For best results, pair with a color-protecting conditioner or the brand's matching conditioner to maintain shine and softness.

• Sulfate-free cleansing suitable for dyed and chemically treated hair
• Argan oil restores moisture to processed strands
• Use routinely to help preserve color vibrancy and reduce frizz

How should I use this shampoo for maximum effect?

Apply to wet hair, work into a lather at the scalp and rinse thoroughly; repeat if needed. For added conditioning and frizz control, follow with PURA D'OR conditioner designed for thinning or color-treated hair. Consistent use — as directed on the bottle — supports ongoing scalp balance and strand resilience.

• Wet hair thoroughly before applying a quarter-to-dime-sized amount
• Massage gently into the scalp for 60–90 seconds to lift buildup
• Rinse and follow with a matching conditioner for best hydration

What results can I realistically expect and when?

Improvements in manageability, reduced frizz and a fuller look often appear with regular use across several weeks. The mix of vitamins, oils and herbal extracts is intended to strengthen and protect hair fibers, while regular cleansing helps hair look more voluminous. Results vary by individual based on hair type, routine and hair health.

• Noticeable taming of frizz and improved texture within weeks for many users
• Fuller visual body as buildup is removed and strands regain natural lift
• Ongoing improvement with combined shampoo and conditioner use

Who is this for: PURA D'OR Hair Thinning Therapy Biotin Shampoo is aimed at anyone seeking a gentler, volumizing daily shampoo — men and women with fine, limp, dry or color-treated hair who want a plant-forward formula that cleans, hydrates and supports a fuller look. It fits into routines where scalp health and strand strength are priorities and pairs well with conditioners or targeted treatments for thinning-prone hair.

Ingredients

DECOLORIZED ALOE BARBADENSIS (ALOE VERA) LEAF JUICE*, SODIUM LAURYLGLUCOSIDES, HYDROXYPROPYL BIS-HYDROXYETHYLDIMONIUM CHLORIDE, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDOPROPYL BETAINE, SODIUM COCOAMPHOACETATE, POLYQUATERNIUM-80, COCAMIDE MIPA, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL*, ARGANIA SPINOSA (ARGAN) KERNEL OIL*, BIOTIN, NIGELLA SATIVA (BLACK CUMIN) SEED OIL*, PHYLLANTHUS EMBLICA (AMLA) FRUIT OIL, URTICA DIOICA (NETTLE) LEAF EXTRACT, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, CEDRUS ATLANTICA (CEDARWOOD) BARK OIL*, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL*, SALVIA SCLAREA (CLARY) OIL, POLYGONUM MULTIFLORUM (HE SHOU WU) ROOT EXTRACT, CITRUS LIMON (LEMON) PEEL OIL*, HIBISCUS SABDARIFFA (HIBISCUS) FLOWER EXTRACT, NIACIN, ZINC PYRITHIONE, TOCOPHEROL (VITAMIN E), SOY ISOFLAVONES, BETA-SITOSTEROL, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, POTASSIUM SORBATE, SODIUM BENZOATE, CITRIC ACID. *CERTIFIED ORGANIC INGREDIENTS