PURA D'OR Anti-Thinning Biotin Shampoo — Gold Label 8 fl oz, Sulfate-Free Thickening Formula for Color-Treated Hair

This gentle formula combines 17 key actives — including biotin, organic argan oil, pumpkin seed, saw palmetto and nettle — to fortify hair from the scalp through the shaft. Made without sulfates or parabens, the shampoo is color-safe, vegan, and produced in a renewable-energy facility in Southern California. It also doubles as a multi-purpose 3-in-1 product (shampoo, conditioner and body wash), offering convenient daily care for both men and women.

How does this shampoo help hair feel thicker?

The Gold Label relies on a mix of botanical extracts and clinically tested ingredients to improve hair texture and resilience. Rather than altering hair structure chemically, it supports the scalp environment and strengthens individual strands to reduce breakage, which helps hair look denser over time.

• Biotin and pumpkin seed help support stronger strands.
• Saw palmetto and nettle target factors linked to thinning appearance.
• Organic argan oil adds shine while minimizing frizz and damage.
• Natural preservatives keep the formula gentle for sensitive scalps.

Will this work on color-treated or damaged hair?

Yes — the formula is free of sulfates and harsh detergents commonly blamed for color stripping and increased breakage. Its nourishing oils and plant-based extracts are chosen to smooth and protect cuticles, helping maintain color vibrancy while addressing dryness and split ends.

• Sulfate-free cleansing preserves hair color and prevents fading.
• Moisturizing argan oil and botanical extracts reduce brittleness.
• Daily-use formulation provides ongoing care without over-drying.
• Hypoallergenic, gluten-free, and cruelty-free for peace of mind.

How should I use PURA D'OR Gold Label for best results?

For most people, regular use yields the clearest benefits: wet hair, apply a quarter-sized amount, massage into the scalp and through lengths, then rinse thoroughly. If you need extra conditioning, follow with your preferred conditioner or repeat a second light wash on oily scalps.

• Use daily or as needed; gentle enough for frequent washing.
• Massage into scalp for 60–90 seconds to stimulate circulation.
• Rinse fully and pair with a compatible conditioner if desired.
• Can also be used as a body wash when traveling for streamlined packing.

What ingredients are featured and why were they selected?

The blend pairs plant extracts, oils and select actives to address scalp health and strand strength without harsh additives. Ingredients were chosen for their supportive properties rather than instant cosmetic masking, aiming to improve the hair’s natural condition over consistent use.

• Biotin: supports resilient hair fibers and overall strand health.
• Pumpkin seed & black cumin seed oil: contribute to fuller appearance and nourishment.
• He Shou Wu, nettle and red Korean seaweed: botanical extracts that enhance shine and texture.
• Natural preservatives and no parabens/sulfates for gentle safety.

Who is this for? PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo is suited to anyone seeking a botanical approach to fuller-looking hair: people experiencing breakage, those with color-treated or brittle hair, and users who prefer sulfate- and paraben-free formulas. It's a practical choice for daily routines and for travelers who value a multifunctional product that cleanses hair and body while supporting scalp health.

Ingredients

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Polyquaternium-71, Cocamide Mipa, Disodium Laureth Sulfosuccinate, Polyquaternium-73, Disodium Lauryl Sulfosuccinate, Lactobacillus Ferment, Salix Alba (Willow) Bark Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Argania Spinosa (Argan) Kernel Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Urtica Dioica (Nettle) Leaf Extract*, Grateloupia Elliptica (Red Korean Seaweed) Extract, Biotin, Serenoa Serrulata (Saw Palmetto) Fruit Extract*, Cedrus Atlantica (Cedarwood) Bark Oil*, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Salvia Sclarea (Clary) Oil*, Polygonum Multiflorum (He Shou Wu) Root Extract*, Hibiscus Sabdariffa (Hibiscus) Flower Extract*, Prunus Africana (Pygeum) Bark Extract*, Cucurbita Pepo (Pumpkin) Seed Oil*, Camellia Sinensis (Green Tea) Leaf Extract*, Zinc, Soy Isoflavones**, Beta-Sitosterol, Phyllanthus Emblica (Amla) Fruit Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Grandis (Grapefruit) Seed Extract*, Cymbopogon Flexuosus (Lemongrass) Oil*, Nicotinic Acid (Niacin)*, Tocopherol (Vitamin E)*, Sorbitan Oleate Decylglucoside Crosspolymer, Xylityl Sesquicaprylate, Citric Acid. *Certified Organic Ingredient **Non-GMO