PHILIP KINGSLEY Elasticizer Pre-Shampoo Deep Conditioner Mask 1.35oz — Hydrates, Strengthens & Reduces Frizz

PHILIP KINGSLEY Elasticizer is a concentrated pre-shampoo treatment designed to instantly hydrate, strengthen and add shine while reducing frizz and breakage.

Originally created as a salon-strength rescue, Elasticizer is a leave-on, rinse-out pre-shampoo mask that saturates hair with moisture and protein-like support to improve softness and elasticity. Its multi-award-winning formula works quickly—apply to damp hair, let it sit, then rinse and continue with your normal shampoo and conditioning routine. The travel-friendly 1.35oz size lets you test the product or keep a compact supply for trips and targeted treatments.

How will this treatment help damaged or brittle hair?

Elasticizer targets strands that are dry, stressed or prone to snapping by replenishing moisture and fortifying fiber resilience. Regular use can help hair feel softer and less prone to breakage, while also smoothing the surface to reduce frizz.

• Pre-shampoo application delivers concentrated ingredients where hair needs them most.
• Restores pliability so hair bends rather than breaks under tension.
• Leaves a smoother cuticle for increased shine and reduced flyaways.

When and how should I use Elasticizer for the best results?

Use Elasticizer on damp hair before you shampoo—section hair and apply liberally, then leave for at least 10–20 minutes. Covering with a shower cap or towel traps warmth to help the formula penetrate the hair shaft; rinse thoroughly before shampooing and conditioning as usual.

• Apply to damp, sectioned hair for even coverage.
• Minimum treatment time: 10–20 minutes; longer for deeper conditioning.
• Use once or twice weekly, or more often for severely dry hair.

Is this suitable for all hair types and textures?

Yes—Elasticizer is formulated to support fine, medium and coarse hair, as well as straight, wavy, curly and coily textures. It hydrates and strengthens without weighing hair down when used as directed, making it adaptable across different porosities and styling routines.

• Light enough for finer hair when applied sparingly to lengths and ends.
• Provides richer replenishment for thicker, coarser or chemically treated hair.
• Helps manage frizz and restore bounce across textures.

What makes this product more sustainable or ethical?

PHILIP KINGSLEY emphasizes responsible sourcing and packaging—many items in the range are vegan-friendly and produced without animal testing. Packaging incorporates recycled materials such as sugarcane bio-plastic and post-consumer recycled (PCR) plastic to reduce environmental impact.

• Formulation supports cruelty-free standards.
• Packaging uses recycled and bio-based plastic components.
• Small 1.35oz size reduces waste for sampling or travel.

Who is this for? Elasticizer is ideal for anyone seeking a reliable, salon-caliber pre-shampoo mask to improve texture, reduce breakage and boost shine. It fits daily styling routines for people with chemically treated, heat-styled, naturally dry or frizz-prone hair, and also serves as a strong weekly or on-demand repair step for anyone wanting healthier-feeling strands.

Ingredients

Aqua/Water/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid.