Paul Mitchell Platinum Plus Deep Violet Shampoo — 10.14 fl oz, Intense Brass-Neutralizing Toner for Blonde, Gray & Highlighted Hai

Designed for hair that needs strong toning power, this deep violet formula delivers five times the toning strength of the original Platinum Blonde Violet Shampoo to visibly correct brassiness and refresh cool tones. It also improves manageability and adds shine, with a refreshing cucumber-melon scent that blends soft floral notes. Use as a targeted weekly treatment to maintain salon-inspired color between professional services.

How does this shampoo remove yellow and brassy tones?

The deep violet pigments counteract unwanted warm tones by depositing cool pigments that neutralize yellows and brasses. It’s formulated for occasional, corrective use rather than daily washing, so it delivers noticeable tone correction without over-drying when used as directed.

• Deep violet color molecules target and neutralize warm pigments
• Stronger toning power for medium-to-dark blondes and highlights
• Weekly application recommended to maintain cool, bright tones

Will this work on gray, silver, or highlighted hair?

Yes — the concentrated violet formula is effective on gray and silver strands as well as highlighted or multi-tonal blonde hair. It helps refresh cool tones across a range of light shades while brightening dimensional highlights for a cleaner, more polished look.

• Safe for gray and naturally silver hair needing toning
• Brightens and refines highlighted or multi-tonal blonde hair
• Use periodically to avoid over-depositing violet pigments

How should I use Platinum Plus for best results?

Apply to wet hair, lather, and leave on for a short time to achieve the desired level of toning; rinse thoroughly. Frequency depends on hair porosity and desired coolness — start with a short application weekly and adjust as needed.

• Apply to wet hair and massage into a lather
• Leave on for a few minutes based on desired toning strength
• Rinse well and follow with conditioner; use weekly for maintenance

Does the formula affect hair texture or shine?

Alongside its toning pigment, the formula improves manageability and boosts shine so hair feels smoother and looks glossier after use. It’s meant to be a corrective weekly treatment rather than a daily shampoo, helping preserve hair health and vibrancy between color services.

• Enhances manageability for easier styling
• Adds visible shine to cool-toned hair
• Best used as a weekly intensive treatment to protect hair integrity

Who is this for? Paul Mitchell Platinum Plus Deep Violet Shampoo is ideal for people with medium-to-dark blonde hair, highlighted or multi-dimensional blondes, and anyone with gray or silver hair wanting stronger weekly toning. If you’re seeking an effective purple shampoo to correct brassiness, brighten highlights, and add shine without daily overuse, this concentrated 10.14 fl oz formula offers salon-level toning power and a fresh cucumber-melon fragrance.

Ingredients

Aqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima (Avocado) Oil, Crambe Abyssinica Seed Oil, Calodendrum Capense Nut Oil, Camellia Sinensis Leaf Oil, Phenoxyethanol, Glycerin, Ext. Violet 2 (CI 60730), PEG 150 Distearate, Propylene Glycol, Disodium EDTA, Sodium Sulfate, Citric Acid, Methylchloroiso thiazolinone, Methyliso thiazolinone, Parfum (Fragrance), Benzyl Benzoate