Paul Mitchell Platinum Blonde Violet Conditioner — 10.14 fl oz for Light to Medium Blonde, Silver & Gray | Neutralizes Brass, Adds

How does this conditioner reduce brassiness without over-toning?

The violet pigments are balanced to neutralize warm undertones rather than fully re-tone the hair, making it suitable for regular use between color appointments. It refreshes cool tones and helps maintain a polished, luminous look from root to tip.

• Violet pigments target yellow and orange hues
• Designed for light to medium blonde, silver, gray, and white hair
• Formulated for routine use to preserve salon color

Will this conditioner keep hair soft and manageable?

Yes — conditioning ingredients smooth the cuticle, reduce tangles and improve comb-through. Hair feels softer and looks glossier without becoming weighed down, so styling is easier after use.

• Moisturizing agents hydrate strands
• Enhances shine and smoothness
• Helps detangle fragile, lightened hair

How often should I use it and how long should it sit?

Use this violet conditioner as part of your regular wash routine, after shampooing with a color-safe or violet shampoo as needed. Leave it on briefly — typically one to three minutes — for maintenance; extend the time for a stronger toning effect, but monitor results to avoid over-correction.

• Recommended frequency: 1–3 times per week depending on brassiness
• Quick use: 1–3 minutes for everyday maintenance
• Longer application for deeper toning — adjust by hair porosity

Is the packaging environmentally considered?

Paul Mitchell updated packaging to increase recycled content and improve recyclability. Retail bottles and jars are made with post-consumer recycled (PCR) material, and labels and low-profile caps are designed to support recycling where local programs allow.

• Retail bottles and jars: 50% PCR
• Tubes: 25% PCR (retail sizes)
• Some pumps and select caps remain virgin plastic; check local recycling rules

Ingredients

Aqua (Water, Eau), Behentrimonium Chloride, Stearyl Alcohol, Hydroxypropyl Starch Phosphate, Quaternium-87, Amodimethicone, Isopropyl Alcohol, Glycerin, Helianthus Annuus Seed Oil, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Carthamus Tinctorius Oleosomes, Carthamus Tinctorius Seed Oil, Curcuma Longa Root Extract, Macadamia Ternifolia Seed Oil, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lecithin, Alcohol, C11-15 Alketh-7, C12-16 Alketh-9, C13-14 Isoalkane, Cetrimonium Chloride, Decyl Glucoside, Guar Hydroxypropyltrimonium Chloride, HEA/Sodium Acryloyldimethyltaurate/Steareth-20 Methacrylate Copolymer, Lactic Acid, Polyquaternium-37, Polysorbate 80, PPG-1 Trideceth-6, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Sodium Chloride, Tetrasodium EDTA, Trideceth-12, Trideceth-15, Trideceth-3, Trimethylsiloxyamodimethicone, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Potassium Sorbate, Parfum (Fragrance), Benzyl Benzoate, Acid Red 33 (CI 17200), Acid Violet 43 (CI 60730)