OURO violet toning shampoo for blonde & gray hair 8.45 fl oz — neutralizes brassiness, strengthens

OURO Shampoo Toning is a violet-toned cleansing formula designed to neutralize yellow brassiness and brighten lightened, blonde, or gray hair while delivering protein and botanical nourishment.

Formulated for color-correcting and restoring luminosity, this 8.45 fl oz toning shampoo uses violet pigments and concentrated botanical complexes to counteract unwanted warm tones. It also supplies strengthening proteins, antioxidants, and sun-protective agents to help hair look cleaner, crisper, and healthier between salon visits. Gentle enough for regular use when you need to keep brassiness at bay, the shampoo balances tone while adding moisture and resilience.

How does OURO Shampoo Toning remove brassiness without over-drying?

The violet pigments in the formula selectively neutralize yellow and warm undertones that make blonde and gray hair appear dull. Instead of stripping hair, the shampoo includes high-protein components and moisturizing botanical extracts to maintain softness and prevent brittle texture.

• Violet toning agents counteract yellow-brass tones for immediate visual correction.
• Protein-rich complex helps rebuild and fortify lightened hair fibers.
• Botanical moisturizing agents reduce dryness and preserve elasticity.

Can I use this on both natural gray and color-treated blonde hair?

Yes — the formulation is suitable for natural grays and chemically lightened hair because it targets yellowing in any light-toned hair while delivering conditioning benefits. Proteins and soothing botanicals help reinforce fragile, porous shafts common after lightening processes.

• Neutralizes yellow tones in natural gray hair to reveal a cleaner, cooler tone.
• Safe for color-treated blondes when used as directed to avoid over-depositing pigment.
• Supports weakened, porous hair with strengthening actives after coloring.

How often should I use OURO Toning Shampoo and how long should I leave it on?

Frequency depends on your hair’s level of brassiness and porosity; many people use toning shampoo once to twice weekly to maintain cool tones, alternating with a regular moisturizing shampoo on other washes. Leave the shampoo on for 1–5 minutes for subtle toning, or up to 7 minutes for stronger correction, then rinse thoroughly.

• Use weekly for maintenance, more frequently for strong brassiness or highly porous hair.
• Short application (1–3 minutes) for light toning; 4–7 minutes for deeper neutralization.
• Follow with a conditioner to restore hydration after toning treatments.

What active benefits do the botanical complexes and proteins provide?

OURO combines protein complexes with antiseptic and moisturizing botanicals to strengthen strands and protect the scalp environment. Antioxidants and sunscreen protectors are included to reduce color-fading and environmental damage from UV exposure.

• Proteins reinforce the hair cortex, improving strength and reducing breakage.
• Botanical extracts soothe the scalp and add moisture without weighing hair down.
• Antioxidants and sunscreen agents help shield color and reduce oxidative dulling.

Who is this for: OURO Shampoo Toning (8.45 fl oz) is aimed at people with lightened, highlighted, balayage, blonde, or natural gray hair who want an easy at-home way to neutralize yellow tones and refresh coolness between salon visits. It suits clients seeking a protein-enriched toning option that also provides moisturizing botanicals and UV protection — ideal for maintaining salon results, strengthening porous hair after chemical services, or reviving dull, brassy tones brought on by sun and hard water.

Ingredients

Agua desmineralizada, Lauril sulfato de sodio, Lauramida DEA, Amida de coco, Proteína vegetal hidrolizada, Ácido cítrico, Diesterato de etilenglicol, EDTA Tetra Sódico, Metil parabeno, Propil Parabeno, Azul #3, Violeta #2, Fragancia.