ORIBE Bright Blonde Shampoo for Color-Treated Hair, 8.5 oz — Violet Toner & UV Protection

This salon-grade shampoo uses violet pigments, pearl-reflective agents and plant-powered extracts to correct yellow tones, enhance luminosity and protect color-treated strands from environmental stress. The sulfate-free formula gently removes buildup while delivering conditioning and UV defense, so hair looks cleaner, shinier and more vibrant without harsh stripping.

How does this shampoo remove brassiness without over-drying?

Oribe combines pure violet pigment with reflective pearl to counteract warm, unwanted tones while coconut- and corn-derived cleansers provide a gentle lather that won’t strip moisture. The result is clarified, toned hair with maintained softness rather than the dryness typical of strong clarifying shampoos.

• Pure Violet Pigment corrects yellow and orange undertones
• Reflective Pearl adds instant luminosity and shine
• Coconut and corn-derived surfactants cleanse gently
• Sulfate-free formula preserves hair’s natural oils

Will it protect my color and treated hair?

The formula is safe for color and keratin-treated hair and includes Multi-UV Protection plus antioxidant and botanical complexes to help reduce fading from sun and pollution. Regular use helps sustain shade clarity and keeps highlights looking fresh between salon visits.

• Color- and keratin-treatment safe
• Oribe Signature Complex defends against photoaging and oxidative stress
• Swiss garden cress sprouts and flax extract support color stability
• Multi-UV Protection guards against UV-induced fading

What nourishing ingredients support hair health here?

Beyond toning pigments, Bright Blonde Shampoo is enriched with botanical extracts that condition, protect and help retain moisture. Ingredients like Purple Orchid and a Brightening Complex of lemon, ginger root and chamomile work together to repair, brighten and enhance natural highlights.

• Purple Orchid Extract conditions and helps prevent moisture loss
• Brightening Complex optimizes shade and shine
• Flax extract helps preserve melanin at the follicle level
• Vegan, cruelty-free and gluten-free formulation

How should I use it for the best results?

Apply to wet hair, gently massage to work the violet pigment through lengths and rinse. For stronger toning, leave on briefly before rinsing; for daily maintenance, a quick lather will help maintain brightness without over-toning.

• Use on wet hair, massage and rinse thoroughly
• Leave on a minute or two for extra toning if needed
• Follow with a nourishing conditioner for best hydration
• Safe for daily use to maintain blonde and silver hues

Who is this for: Oribe Bright Blonde Shampoo is designed for anyone with blonde, silver, gray, highlighted or lightened hair who wants to reduce brassiness and boost luminosity while keeping hair conditioned and protected. It’s a good fit for salon-treated hair, color-conscious shoppers and anyone seeking a gentle, high-performing purple shampoo that also offers UV and antioxidant defenses.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Cocamide MIPA, Glycerin, Capryloyl/Caproyl Methyl Glucamide, Lauroyl/Myristoyl Methyl Glucamide, Dimethicone, Acrylates/Beheneth-25 Methacrylate Copolymer, Polyglyceryl-3 Caprate, Glycol Distearate, Pentylene Glycol, Propylene Glycol, Parfum/Fragrance, Sodium Lauroamphoacetate, Palmitamidopropyltrimonium Chloride, Amodimethicone, Coconut Acid, Divinyldimethicone/Dimethicone Copolymer, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Hydroxyacetophenone, Benzoic Acid, Sodium Benzoate, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Panthenol, Polyquaternium-7, Laureth-23, Laureth-4, Cetrimonium Chloride, Trideceth-15, Trideceth-3, Rice Oil Glycereth-8 Esters, Sunflower Seed Oil Glycereth-8 Esters, Quaternium-95, Sorbitol, Silicone Quaternium-22, Phenoxyethanol, Citric Acid, C12-13 Pareth-23, C12-13 Pareth-3, Salicylic Acid, Propanediol, Dipropylene Glycol, Butylene Glycol, Stearic Acid, Cocamidopropyl Betaine, Alcohol, Chamomilla Recutita (Matricaria) Flower Extract, Acetic Acid, Citrus Limon (Lemon) Fruit Extract, Lavandula Angustifolia (Lavender) Flower Extract, Zingiber Officinale (Ginger) Root Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Vegetable Protein, Phytic Acid, Leontopodium Alpinum Extract, Oryza Sativa (Rice) Extract, Amber Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Gluconolactone, Potassium Sorbate, Citrulline, Ethylhexylglycerin, Rhodiola Rosea Root Extract, Caesalpinia Spinosa Gum, Litchi Chinensis Pericarp Extract, Moringa Oleifera Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Disodium Phosphate, Lecithin, Calcium Gluconate, Benzyl Alcohol, Lepidium Sativum Sprout Extract, Limonene, Hexyl Cinnamal, Linalool, CI 60730 (Ext. Violet 2).