No7 Restore & Renew Multi Action Serum Foundation - Wheat 30ml, Vitamin C + SPF 20, Medium Buildable Coverage

No7 Restore & Renew Multi Action Serum Foundation in Wheat is a lightweight, buildable liquid foundation that blends skincare actives—like vitamin C, vitamin E, pro-retinol and collagen peptides—with medium, natural-looking coverage and SPF 20.

This hybrid serum-foundation combines makeup and skincare so you can even skin tone and soften the appearance of fine lines while wearing coverage. The fluid formula hydrates on contact, layers easily for more coverage, and comes in a compact 30ml bottle. It's designed to give a radiant finish without feeling heavy, suitable for those who want makeup that doubles as a daily skin serum.

How does this foundation improve skin appearance while providing coverage?

The formula includes collagen peptide technology, pro-retinol, and vitamin C and E to help brighten, smooth texture, and support skin resilience over time when used regularly. While it’s still makeup and not a clinical treatment, these ingredients are blended at skin-friendly levels so you gain cosmetic benefits and an improved look from day to day.

• Collagen peptides help visually reduce the look of fine lines and creasing.
• Pro-retinol promotes a smoother surface and refined texture.
• Vitamin C brightens and helps even out pigmentation for a radiant finish.
• Vitamin E adds hydration and antioxidant support to the formula.

What kind of coverage and finish can I expect from Wheat?

No7’s Restore & Renew gives light-to-medium, buildable coverage that conceals uneven tone, age spots, and minor discoloration while maintaining a natural skin-like finish. Wheat is a medium shade with neutral-warm undertones suitable for many light-to-medium complexions; test in natural light to confirm the best match.

• Buildable coverage: sheer to medium without cakiness.
• Hydrating finish that looks dewy but controlled, not oily.
• Conceals fine lines and uneven tone while syncing with natural skin texture.

Does it offer sun protection and is it gentle enough for sensitive skin?

The foundation contains broad spectrum SPF 20 to add a layer of daily protection against UV exposure, while the blend of vitamins and hydrating actives aims to soothe and support the skin barrier. The formulation is intended to be suitable for a range of skin types, including sensitive and oily skin, though patch testing is recommended for reactive skin types.

• Broad spectrum SPF 20 provides everyday UV coverage.
• Moisturizing ingredients reduce tightness often caused by matte foundations.
• Formulated for sensitivity considerations; avoid use if allergic to listed components.

How do I apply it for best results and longevity?

Apply a small amount to the center of the face and blend outward with a damp sponge, brush, or fingertips depending on the coverage you want. Layer sparingly—one thin layer for natural coverage, two light layers for medium coverage—and set with a translucent powder on oily zones to extend wear.

• Start with moisturized, primed skin for smooth application.
• Use fingertips for sheer coverage, sponge for natural finish, brush for fuller coverage.
• Set the T-zone with powder for longer wear if you have oily skin.

Who is this for: This product suits anyone seeking a hybrid makeup-serum that offers everyday protection, skin-improving ingredients, and versatile medium coverage—ideal for people who want a streamlined routine that combines skincare benefits with reliable complexion coverage. If you prefer a lightweight, hydrating finish and value antioxidant and peptide ingredients in your makeup, this foundation in Wheat is designed for you.