Nexxus Blonde Assure Purple Shampoo for Blonde Hair, 8.5 oz — Keratin Protein Toning & Brass-Reducing

Nexxus Blonde Assure Purple Shampoo is a salon-grade toning shampoo formulated with keratin protein and violet pigment to neutralize brassiness and help preserve blonde, silver, and platinum color.

This purple shampoo is part of Nexxus's Color Assure line, developed from protein science to support color vibrancy while addressing damage from coloring. The formula combines a PROTEINFUSION blend with keratin-derived proteins and violet pigment to tone warm undertones, strengthen strands, and leave hair smoother and shinier. Use it as a targeted treatment 1–2 times per week within a color-care routine to maintain cooler blonde tones without over-drying.

How does this purple shampoo reduce brassiness?

Nexxus Blonde Assure deposits violet pigments that counteract yellow and orange tones on the color spectrum, helping hair appear cooler and more neutral. The effect shows quickly after a short leave-in time and improves with consistent use as part of a color-care regimen.

• Violet pigment balances warm undertones for a cooler blonde.
• Use 1–2 times weekly; leave on 1–5 minutes depending on desired toning.
• Rinses cleanly to avoid visible residue or buildup.
• Works on bleached, highlighted, balayage, silver, and platinum shades.

Will this shampoo damage or dry out my hair?

The formula includes keratin and Nexxus’s PROTEINFUSION protein blend to help reinforce weakened areas of the hair shaft while delivering moisture. It’s designed for color-treated hair, aiming to tone without stripping essential hydration when followed by a conditioner.

• Keratin protein supports strength and reduces breakage risk.
• Balanced surfactants cleanse without harsh stripping of oils.
• Best paired with Blonde Assure Conditioner to restore softness.
• Suitable for weekly use—overuse can intensify toning.

How should I use it for salon-like results at home?

Apply to wet hair, lather from roots to ends, and leave on for 1–5 minutes depending on how much toning you need. Rinse thoroughly and follow with Nexxus Blonde Assure Conditioner or a hydrating mask for best results and improved manageability.

• Apply to clean, wet hair; distribute evenly for uniform toning.
• Shorter times for mild toning; longer for stronger brass reduction.
• Follow with conditioner to replenish moisture and smooth cuticles.
• Adjust frequency based on hair porosity and color intensity.

How does this product fit into a full color-care routine?

Think of the purple shampoo as a corrective step to neutralize unwanted warmth between salon visits while the PROTEINFUSION proteins work to repair and maintain hair strength. Pairing it with condition, treatment masque, and a color-safe styling regimen helps prolong vibrancy and reduce cumulative damage from chemical services.

• Use shampoo 1–2 times weekly as a toning boost.
• Condition after each toning shampoo to restore moisture and slip.
• Incorporate a weekly masque for deeper protein and hydration support.
• Choose color-safe styling products to protect vibrancy daily.

Who is this for? Nexxus Blonde Assure Purple Shampoo is formulated for people with lightened, highlighted, platinum, ash-blonde, or silver hair who want to reduce brassy tones while strengthening and smoothing strands. It suits anyone seeking a salon-quality toning product that pairs protein science with practical at-home use—ideal for maintaining cooler blondes and fresh-looking color between colorist appointments.

Ingredients

Water (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfume), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Peg-45M, Ppg-9, Ext. Violet 2 (Ci 60730)