NEUMA Neu Moisture Hydrating Shampoo 8.5 fl oz — Sulfate-Free, Shea Butter & Argan Oil for Dry, Frizzy or Color-Treated Hair

NEUMA Neu Moisture Shampoo is a sulfate-free, vegan hydrating shampoo formulated with shea butter and argan oil to gently cleanse and restore moisture to dry, frizzy, or chemically treated hair.

This lightweight, water-soluble formula uses coconut-derived surfactants to lift dirt and buildup without stripping natural oils. Shea butter locks in hydration while argan oil adds slip, shine, and elasticity; hydrolyzed vegetable protein helps reinforce the hair shaft. The product is color-safe and free from sulfates, parabens, synthetic fragrances, artificial dyes, gluten and soy, and comes in a bottle made from 100% post-consumer resin with wind-powered manufacturing practices.

How will this shampoo improve dry or frizzy hair?

Neu Moisture Shampoo focuses on replenishing moisture and smoothing cuticles to reduce frizz and the appearance of dryness. It cleanses gently, so natural oils remain to nourish hair rather than getting stripped away.

• Shea butter replenishes fatty acids and helps retain moisture.
• Argan oil adds shine and improves manageability.
• Hydrolyzed vegetable protein strengthens strands to reduce breakage.
• Sulfate-free surfactants cleanse without drying the scalp or hair.

Is this safe for colored, chemically treated, or curly hair?

Yes — the sulfate-free, color-safe formulation is designed to be gentle on chemically treated and textured hair. Regular use can help maintain color vibrancy while restoring moisture to curls and relaxed hair alike.

• Free of harsh sulfates that can accelerate color fade.
• Moisture-focused ingredients help preserve curl pattern and reduce frizz.
• Gentle cleansing protects chemically altered cuticles and bonds.
• Suitable for daily or frequent use on most hair types.

What does it smell like and what ingredients deliver benefits?

The scent is a subtle, natural blend of lavender, mandarin, and vanilla for a fresh yet warm aroma. Key functional ingredients provide the performance you expect from a hydrating shampoo without synthetic additives.

• Lavender, mandarin, and vanilla deliver a light, pleasant fragrance.
• Shea butter supplies rich emollients and fatty acids for softness.
• Argan oil imparts shine, slip, and elasticity to strands.
• Hydrolyzed vegetable protein strengthens fibers and reduces breakage.

How does NEUMA show environmental responsibility with this product?

NEUMA combines eco-conscious sourcing and manufacturing with commitments that extend beyond the bottle. The brand emphasizes renewable energy and recycled packaging while supporting reforestation and environmental giving.

• Bottles made from 100% post-consumer resin to reduce new plastic demand.
• Manufacturing uses wind power to lower carbon footprint.
• One tree is planted for each retail-size bottle sold (retail sizes only).
• At least 1% of profits go to environmental initiatives.

Who is this for: NEUMA Neu Moisture Shampoo is intended for people with dry, frizzy, color-treated, or chemically processed hair who want a gentle, plant-forward cleanser that prioritizes hydration and environmental responsibility. It’s suited for anyone seeking a vegan, cruelty-free shampoo that moisturizes without heavy silicones or harsh detergents. If you prefer light, natural fragrances and sustainability in packaging and production, this formula is a strong match.

Ingredients

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Potassium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Potassium Cocoate, Disodium Cocoyl Glutamate, Cocamidopropylamine Oxide, Decyl Glucoside, Glycereth-26, Propanediol, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Lavandula Hybrida Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Illicium Verum (Anise) Fruit/Seed Oil, Lavandula Angustifolia (Lavender) Oil, Vanillin, Rosa Damascena Flower Oil, Triethyl Citrate, Canarium Luzonicum Gum Nonvolatiles, Benzyl Alcohol, Acrylates Copolymer, Phenoxyethanol, Divinyldimethicone/Dimethicone Copolymer, Limonene, Sodium Cocoyl Glutamate, Citric Acid, Panthenol, Amodimethicone, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Methyl Gluceth-20, Polyquaternium-11, Trisodium Ethylenediamine Disuccinate, C11-15 Pareth-7, Dehydroacetic Acid, Laureth-9, Glycerin, Linalool, C12-13 Pareth-23, C12-13 Pareth-3, Trideceth-12, Disodium EDTA, Potassium Sorbate, Acetic Acid, Sodium Hydroxide, Sodium Acetate, Glyoxal, PEG-4 Dilaurate, PEG-4 Laurate, Iodopropynyl Butylcarbamate, PEG-4.